• Principal Investigator, In House Project, 04.01.2019., (Rs. 30,000)

Titled on Impact of Environmental Concern on the Consumption of Eco-Friendly Products

ONGOING (1)

• Best Teacher Award, 5^th September 2013

• Outstanding Teacher Award, 5^th September 2020

• Inspirational Women Award, 7^th March 2021

• An Award of Honour & Recognition (Maximum Authors Contributing for a Book on Covid 19 and its Impact), 30^th January 2021

Official website - www.avinuty.ac.in/

Scopus - https://www.psychosocial.com/article/PR190241/8790/

Google Scholar - ‪https://scholar.google.com//citations? hl=en&user=IwAwq54AAAAJ&view_op=list_works

• Organizing Committee Member in National Conference on Strategic and Innovative drive to Entrepreneurship for economic development, 12^th & 13^th December 2019.

• Member of the Board of Studies in Commerce, 24^th March 2018

• Finance Committee Member in Sports Day Celebration, 2018-19

• Member of Academic Council Meeting in University, 28^th June 2019

• Organizing Secretary on National Virtual Conference on Rejuvenation of Indian Economy in Pandemic Scenario, 24^th February 2021

• Rappoteur on National Virtual Conference on Rejuvenation of Indian Economy in Pandemic Scenario, 25^th February 2021

• In charge for Preparation of Timetable to B.Com and B.Com P.A., and M.Com (Odd and Even Semester)

• Examiner for Valuation of the answer scripts of the Semester Examination

• Finance Committee Member in “Raya. Chokkalingam arakkattalai Chorpozhivu”

• Registration and Certificates Distributions Committee Member in “UGC Sponsored National Conference on Digital India: Power to Empower” 22^nd September 2017

• Committee Member for Certificate Verification in Convocation, 2017-18

• In charge for Continuous Internal Assessment to the Department of Commerce (Odd and Even Semester)

• Life Member in CAPE FORUM – YOU TRUST, Tamilnadu (Reg.no. 198/B4-2017).

Books (1)

1. Author for Book Titled: Covid 19 and its Impact, 30^th January 2021, Asia Book of Records

Book Chapters (2)

1. Consumer Satisfaction towards baby care products, Prospects and Horizons in Commerce and Management, OFBYANDFORYOU Publications, ISBN: 978-81-942871-1-7 (Page no.145-148), December 2020.

2. Edible cutleries as a sustainable substitute for plastic cutleries, Agriculture and Food, ESN Publications, ISBN: 978-93-90781-05-8 (Page no.56-69), 2021

Journal Publications (10)

1. Impact of competitive Pressure on Customer Satisfaction, Intercontinental Journal of Marketing Research Review Vol 2, Issue 1, (Page No – From 89 to 97 ), ISSN No: 2321 – 0346(O) 2347-1670(P) Impact Factor : 0.612, January – March 2014

2. A Study on Policy Holders’ Awareness and Satisfaction towards ICICI Prudential Life Insurance Private Limited, International Journal of Research & Business Innovation, Vol 2, No.1, (Page No – from 49 to 55), Global, ISSN No: 2321 - 5615, Impact Factor : 0.275, January – June 2014

3. A study on factors influencing the customers to prefer Hyundai i10 Car in Coimbatore city, Scholars World “International Refereed Multidisciplinary Journal of Contemporary Research” Vol 2, Issue III, (Page No From 129 to 136), Print ISSN No: 2319 – 5789, Online ISSN:2320 – 3145, Impact Factor : 5.741, July 2014.

4. Consumers’ Perception and Satisfaction towards Social Media Advertising, Commerce Times International Research Journal of Commerce, Page no (57-63), ISSN No: 2320 – 9461, August 2014.

5. Consumers involvement in buying green products : A study in Coimbatore city, International journal Research in Computer application and management double blind peer reviewed (referred) journal, ISSNNo:2231-1009, Pg No: 33-39, Vol.6, Issue No.10, October,2016.

6. Consumers purchase intention towards green products, An empirical analysis, SELP Journal of Social Science, Vol VII Issue-29, Pg no. 69-73, ISSN: 0975-9999(P) 2349-1655(0) Impact factor:2.78(IRJIF) 2.5(JIF), 1.056(RIF) 0.60(QF), July-September,2016

7. Purchase Intention and purchase behavior of environmentally sustainable products among Urban consumers-A socio-economic analysis, Intercontinental Journal of Marketing Research Review UGC Sponsored the 7^th International conference on development Policy Leveraging Investment, Infrastructure and Intellectual capital for Economic Development, ISSN: 2347-1670 Impact Factor:4.311, Volume 5, Issue 5 – Special Edition II, February 2017.

8. A Study on Factors Influencing of Ideology Decision Making towards Eco- Friendly Fast Moving Consumer Goods (FMCG), IOSR Journal Of Humanities And Social Science (IOSR-JHSS), Volume 24, Issue 3, Ser. 8 (March. 2019) 59-66 e-ISSN: 2279-0837, p-ISSN: 2279-0845.

9. Purchase Gap between Intention and Behaviour for Green Products among Consumers, International Journal of Psychosocial Rehabilitation, Vol. 23, Issue 01, 2019 ISSN: 1475-7192, Received: 14 Nov 2018 | Revised: 23 Dec 2018 | Accepted: 06 Jan 2019.

10. Digital world and Eco-Friendly Products Consumption: A Green Perspective, Our Heritage Journal, ISSN No. 0474-9030 Vol:68 Issue:30, February 2020

Conference Publications (9)

11. A Study on Students’ Attitude towards entrepreneurship, UGC Sponsored National Conference on Creativity, Innovation and Entrepreneurship, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641043, ISBN No 978-81-8424-802-9 (Page No - From 508 to 515), 16^th & 17^th February 2012.

12. Awareness of Green Products among Urban Residents in Coimbatore, Two days National Seminar on “Consumerism in India-The Changing Paradigm of Consumer Protection, UGC & Department of Civil Supplies and Consumer Affairs, Government of Puducherry, ISBN No-978-81-931177-2-9, (Page No From 78-86), 9^th-10^th October, 2014.

13. An overview of Gold Price Fluctuations & its Impact on Indian Financial System, National Conference on “Trade, Economics and Finance Research, Department of Commerce, KG College of Arts and Science, Saravanampatti, Coimbatore-35, ISBN 978-93-84743-34-5, 14^th February 2015.

14. An overview of Organic Agriculture and Sustainable Development, UGC Sponsored National Conference on Transition of Financial Sector for Sustainable Development, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641043, ISBN - 978-93-86537-12-6, 5^th and 6^th Feb, 2016.

15. Segmentation of Consumers for Environment Friendly Products – A Lifestyle Approach, National Seminar on “Emerging Paradigms in Management Research, Department of Management Studies, Sri Ramakrishna Engineering College, Vattamalaipalayam, Coimbatore-641022, ISBN 978-93-85477-90-4, 30^th march, 2016.

16. A Study on Financial Assistance to Organic Farming for Sustainable Development, UGC Sponsored National Conference on Transition of Financial Sector for Sustainable Development, Department of Commerce, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore-641043, Vol-I,P.No:175-184, ISBN:978-93-86537-12-6, 2017. Shanlax Publications, 5^th and 6^th February, 2016.

17. A Study on Business to Business Website, E-Business Growth and Challenges in India, Shanlax Publications Madurai, Tamil Nadu- India, ISBN – 978-93-86537-20-1, P.No. 101 -103, 2^nd and 3^rd Feb,2017

18. A study on consumers perception towards personal care product(PCP) with special reference to Herbal Cosmetic Products (HCP), Conference on Innovative Strategies of Management in the Globalised Era - 2019, Department of Management studies(DOMS) and School of Business studies, Madurai Kamaraj University, Madurai., ISBN – 978-93-88398-67-1, P.No. 369 -374, 7^th &8^th March 2019.

19. A study on growth and development of Entrepreneurs towards categories of Fast food Industry, Conference on Innovative Strategies of Management in the Globalised Era - 2019, Department of Management studies(DOMS) and School of Business studies, Madurai Kamaraj University, Madurai., ISBN – 978-93-88398-67-1, 2019, P.No. 347-353. 7^th &8^th March 2019.