Name : Dr. D. Arthi
Designation : Assistant Professor (Temp)
Department : Business Administration
School : Commerce and Management
Contact : 9500428322
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Qualification
M.B.A., M.Phil.,Ph.D., SET.,
Experience
13 Years, 6 months
Specialization
Marketing Management and Human Resource Management
Research Guidance
Research Guidance
AWARDED(Give numbers)
Add the topics of completed M.Phil and PhD thesis (link to be given for Shodganga)
ONGOING
Add the topics of ongoing M.Phil and PhD thesis
Research Profile
Research Profile
Official website - www.avinuty.ac.in/
Website -
ORCID -
ResearcherID -
Scopus -
Google Scholar -
LinkedIn -
Funded Projects
Funded Projects
Principal Investigator, ......
Principal Investigator, ......
Co-investigator, .......
Co-investigator, ......
Publications
Publications
Books (2)
1. "Cracking I.T. Interview and winning the right job”, Pandit Publications, Tamil Nadu, India, ISBN (P): 978-93-89044-17-1, Vol. 1, Issue 1, Feb 2020.
2. “Consumption perspectives and post purchase dissonance”, Lambert Publications, Germany, ISBN: 978-620-2-80221-5, Vol. 1, Issue 1, 9th Sep 2020.
Journal Publications (12)
1. "Impact Of Gen-Z Student’s Motive And Technology On The Teaching Learning Process", "International Journal Of Humanities And Social Sciences (Ijhss); Issn Print: 2319-393x; Issn Online: 2319-3948; Vol-10, Issue-2; Jul-Dec-2021; Impact Factor(Jcc)-2021: 7.0987; Icv:2017: 30.66; Naas Rating: 3.17; Impact Factor(Research Bib):1.072 / 2015;"
2. “Interaction Effect Of Age And Type Of Family On Apparel’s Post Purchase Dissonance Of Working Women”, Best: International Journal Of Management, Information Technology And Engineering (Best: IJMITE) ISSN (P): 2348-0513, ISSN (E): 2454-471x, Vol. 4, Issue 1, Jan 2016, 19-24
3. “Clusters Among the Working Women Regarding Their Outfits”, Annals of Education, e-ISSN: 2455-6726, Vol. 2(3), Sept. 2016: 23-26
4. “Consumption perspectives and post purchase dissonance regarding outfits across the marital status of working women”, ISSN 2395-2156, KVIM Journal of Management, Vol.2(1), April 2016
5. “Influence of consumption perspective on post purchase dissonance”, International Journal of Applied Research 2016; ISSN Print: 2394-7500, Vol. 2(11): 113-119
6. “Status seeking consumers with reference to four wheeler owners in Coimbatore city”, “Impact International Journal of Research in Business Management”, ISSN 2321 – 886X Vol. 1, Issue 5, October 2013
7. “A review and a conceptual framework of role relaxed and status seeking consumer behavior”, “ Asia Pacific Journal of Marketing and Management Review” ISSN 2310-2836 Vol. 3 (1), January 2014.
8. “Role relaxed and status seeking attitude of consumers with reference to four wheeler owners in Coimbatore city, Tamil Nadu”, “Zenith International Journal of Multidisciplinary Research”, ISSN 2231-5780 Vol.4 (1), January (2014)
9. “Utilitarian, Conspicuous and Hedonic factors affecting mobile users behaviour in Coimbatore city, Tamilnadu”, GE-International Journal of Management Research Volume -3, Issue -1 (January 2015) IF-3.142 ISSN: (2321-1709)
10. “Status seeking female professionals and their post purchase dissonance regarding outfits with reference to Coimbatore city”, “Indian Journal of Applied Research” , ISSN-2249-555X, Vol 4 (Issue 9), September 2014.
11. “Techniques and Assessment of Small Business Capital” Eth. Journal of Sci & Technology - ISSN 1816 3378 Volume 5 No 2 page 135-140 April 2008
12. “Fostering Corporate Entrepreneurship” Eth. Journal of Sci & Technology, 2007 - ISSN 1816 3378 Volume 5 No 1.
Conference Publications (4)
1. “Confirmatory factor analysis for consumption perspectives and post purchase dissonance” in the ICSSR sponsored national conference held at GRG School of Management studies, Coimbatore on March 17th 2017.
2. “Consumer behaviour and post purchase cognitive dissonance of women with respect to their outfits in Tamilnadu” at the "International conference on CSR commitment for sustainable development” organised by VIT Business School, Vellore on January 19th and 20th, 2017.
3. “Post Purchase dissonance of different age group categories due to consumption perspectives with respect to apparels of working women at the international conference on International marketing in asia pacific issues and challenges organised by GRD Institute of Management, Coimbatore on September 18th and 19th 2015.
4. “Post purchase dissonance of smart phone users in Coimbatore city”, at the “International Conference on Innovations in Research in the field of Social Science, held at Sri Vasavi College, Erode on June15th 2015.
Awards and Achievements
Awards and Achievements
award 1
award 2
Academic and other responsibilities
Academic and other responsibilities
1. Attended Guru Dakshtha 2021- Faculty Induction Programme from 21st December 2021 to 29th December 2021 at Avinashilingam Institute for Home Science and Higher Education for Women.
2. Delivered a Guest Lecture on “Cross Cultural Communication” at Sri Ramakrishna College of Arts and Science, Coimbatore.
3. Acts as an examination Committee Member for DVR & Dr HS MIC College of Technology, Kanchikacherla, Andra Pradesh.
4. Acts as an External Examiner and Exam Paper Evaluator at Bharathiar University, Coimbatore, Tamil Nadu.
5. Attended Summer School on “Experiments in Business and Policy” at the “Indian Institute of Management, Ahmedabad. (IIM-A) from June 2nd to 7th 2014.
6. Attended Faculty Development Programme on November 23rd 2015 regarding “Effective Teaching using Experiential Learning Methods” organized by GRD
institute of Management, Coimbatore.
7. Attended AICTE sponsored faculty development program on SPSS and its applications held on 6th February - 20th February 2015 , at Dr. G. R. Damodaran
college of science, Coimbatore.
8. Attended a Research Analysis workshop using SPSS and AMOS held on Feb 13 – 14, 2014 at the Dr. G. R. Damodaran college of science, Coimbatore.
9. Attended AICTE sponsored national level Seminar on Advanced Research Methods for Management held on 11th October 2013, at CIMAT, Coimbatore.
10. Attended Multivariate Data Analysis workshop organized by the Department of Management Studies, IIT – Madras from 5th to 6th December 2013.
11. Attended Social Sciences Research Methodology and use of SPSS Software for Data Analysis workshop held at BSMED, Bharathiar University, during
December 9th to 12th 2013.
12. Attended a workshop on Research Analysis using SPSS held on September 19 – 20, 2013 at the GRD college of Science, Coimbatore.
13. Attended Faculty Development Workshop on Structural Equation Modeling through AMOS from 22nd – 24th May, 2013 at BSMED, Bharathiar University.
Memberships
Memberships
Member of Coimbatore Management Association (CMA)
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