PG Project: Awarded -120, Ongoing : 8

Ph.D Ongoing :3

Official website -  www.avinuty.ac.in    amutha_mba@avinuty.ac.in 

Website              -      www.avinuty.ac.in 

ORCID          -      https://orcid.org/0000-0002-4242-4069 

• Principal Investigator: Dr. T. Amutha

• Title of the Project : Knowledge Management Practices and Training in Higher Education Institutions in Coimbatore 

• Funding Agency: UGC In house Project - Seed Money

• Duration: 3 months

• Total Amount: Rs.20,000/- 

• Co-Principal Investigator: Dr. T. Amutha

• Title of the Project : Street Vendor's Attitude and Adoption towards Digitalization in Coimbatore

• Funding Agency: UGC In house Project - Minor Research Grant

• Duration: One Year

• Total Amount: Rs.70,000/- 

Book (1)

1. Dr. T. Amutha (2009), "Organisational Change and Development", II edition, Kanthaga Pookal Publishing House, Sivakasi, ISBN:978-93-80368-09-2

Journal Publications (12)

1. Role of enterprise support agencies in Women Entrepreneur Development - International Journal of Applied Management Research, ISSN No:0974 8709, Vol.3, PP.144-149, June 2011

2. A Study on Patient Care Quality in Christian Mission Hospital in Madurai - Shanlax International Journal of Commerce, ISSN No:2320 4168, Vol:3, No:1, PP.39-52,  January 2015 

3. A Study on Customer Satisfaction of Reliance Mobile Service in Madurai - Shanlax International Journal of Management, ISSN No: 2321 4643, Vol:2, No:3, PP.12-23, January 2015 

4. Performance of Rubber Product Distributors in Madurai District: An Empirical Study - Intercontinental journal of Human Resource Research Review, ISSN No: 2347-1662 Impact Factor 4.169, Vol:5, Issue 5-Spl Edition III, PP.116-123, February 2017    

5. E-Banking for Sustainable Development - International Journal of Hospitality Business And Research, ISSN No: 0976-7789, Vol:8, No:2, PP.121-136, October 2017  

6.  Opportunities and Prospects for the Rubber Product Distributors: An Empirical Study - Asian Journal of Multidimensional Research, ISSN No: 2278-4853 Impact Factor: SJIF = 4.708, Vol:7, Issue 1-PP.37-46, January 2018 

7. Work Life Balance Among Women College Teachers in Coimbatore - International Journal of Scientific Research and Review, ISSN No:  2279-543X Impact Factor 6.1, Vol:7,No.8, PP.211-217, August 2018 

8. Employee Empowerment and Engagement in selected Automobile Industry - International Journal of Scientific Research in Computer Science and Management Studies(IJSRCSAMS), ISSN No:  2319-1953, Global Impact Factor: 0.654, Scientific Indexing Services (SIS), Vol:7, Issue:5, Title No:124, September 2018 

9. Customer Perception towards Retail Service Quality in Organized Retail Stores in Coimbatore - Journal of Management Research and Analysis (JMRA), ISSN No:  2394-2770, Impact Factor: 4.878, Available online at http://jmraonline.com, Vol: 6  Issue 1, Special Issue (ICSMPPP), PP.264-271, January 2019 

10. A Study on Health Insurance Services among Policy Holder In Coimbatore - Journal of Management Research and Analysis (JMRA), e-ISSN No: 2394-2770/ISSN 2394- 2762, Special Issue No.1-Vol.2/ PP.91-98, Jan-Mar. 2019

11. Work Life Balance in Health Care Sector - Journal of Management Research and Analysis (JMRA), e-ISSN No: 2394-2770/ISSN 2394- 2762, PP.99-101,Jan-Mar. 2019

12. Stress Management in Healthcare Sector - Journal of Management Research and Analysis (JMRA), e-ISSN No: 2394-2770/ISSN 2394- 2762, PP.102-105, Jan-Mar. 2019

13. Women Entrepreneurs in India: Emerging Issues and Challenges - International Journal of Multidisciplinary Educational Research (IJMER), ISSN No:2277-7881, Impact Factor:6.014, IC Value:5.16, ISI Value:2.286, https://ijmer.s3-ap-southeast-1.amazonaws.com/pdf/volume8/volume8-issue12(7)-2019.pdf , Issue12 (7) Vol.8, PP.148-158, Dec,2019 

14. Impact of Knowledge Management for Career Development among IT Professionals - International Journal of Multidisciplinary Educational Research (IJMER), ISSN No: 2277 – 7881,Impact Factor:6.514, IC Value:5.16, ISI Value:2.286, http://ijmer.in/pdf/volume9-issue3-2020/volume9-issue3(1)-2020.pdf ,  Vol.9, Issue 3(1), PP.1-12, Mar, 2020 

15. Cyber Security – The Most Critical Security Risks and how to Guard against Hackers - International Journal of Multidisciplinary Educational Research (IJMER), ISSN No: 2277 – 7881, Impact Factor:6.514, IC Value:5.16, ISI Value:2.286, http://ijmer.in/pdf/volume9-issue3-2020/volume9-issue3(1)-2020.pdf, Vol.9, Issue 3(1), PP.49-53, Mar, 2020   

16. Growth and Prospects of Natural and Synthetic Rubber Production and Consumption in India - REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS, ISSN No: 2237-0722, http://www.revistageintec.net/index.php/revista/article/view/2251, DOI: https://doi.org/10.47059/revistageintec.v11i4.2251, Vol.11 No.4 (2021), PP 2019-2032, 16th July 2021  

Conference Publications (8)

1. Green Marketing Strategies and Issues - Global Marketing Strategies and Practices, ISBN No: 978-93-80530-17-8,   PP.220-224, October 2010.

2. Impact of Customer Relationship Management in Public Sector Banking - Productivity Enhancement Strategies, ISBN No:9380-65760-9, PP. 48-50, October 2014

3. Applications of Technology in Retail Industry - Development Policy-Transfer of Technology for Sustainable Growth and Development: Lessons and Experiences, ISBN No:978-81-8371-707-6, PP. 77-81, August 2014       

4. Foreign Direct Investment in Retail Sector: Opportunities and Challenges - FDI and Economic Development,  ISBN No:788192-958255, PP. 214-220, September 2014   

5. Role of Social Media in Marketing - Future Challenges and Innovative Trends in Global Business Environment INNOVATIO ‘14, ISBN No:978-93-82570-41-7, PP. 112-114, September 2014     

6. Impact of Digitalization on Consumer Behaviour - Emerging Trends in Consumer Behaviour, ISBN No: 788792-798578, PP. 35, February 2016   

7. Employeee Engagement for Organisational Effectiveness in Banking Sector - New Dimensions of Management in the Globalized era - 2018, ISBN No:978-93-87102-71-2, PP.499-505, 2018   

8. E-Business: opportunities and challenges - International Conference on Emerging Trends in Commerce, Management, Economics, Computer Science and Microbiology (ICETCMECM 2018), PP. 86, February 2018 

9. Knowledge Management:A Key Driver for Entrepreneurship Intention in Higher Education Institution - Rejuvenation of Indian Economy in Pandemic Scenario, ISBN No:978-81-953813-0-2, PP.218-225, February 2021   

• Received Outstanding Faculty in Management Award from Venus International Faculty Award (VIFA) 2017 Award by Honorable Dr. DEBORAH ANDREWS London South Bank University, England and Dr. KIRAN K VELPULA University of Illinois College of Medicine, Peoria USA, on 08.07.2017 at 3rd  Contemporary Academic Meet - CAM 2017 and Faculty Awards - VIFA 2017 Green Park Hotel, Chennai, Tamil Nadu.

• Received Best Academic Circuit Faculty Award from South Indian ASDF Award (SIAA) 2018 Award by Honorable Dr.RAO, on 07.04.2018 at Bengaluru, Karnataka Republic of India, Karnataka.

Academic Responsibility

1. External Examiner in the PG Board in Anna University, Chennai.

2. External Examiner in the UG Board in Madurai Kamaraj University, Madurai.

3. External Examiner in the UG & PG Board in S.V.N. College, Madurai.

4. External Examiner in the UG Board in Sowrastra College, Madurai.

5. External Examiner in the PG Board in Alagappa University, Karaikudi.

6. External Examiner in the PG Board in Bharathiar University.

7. Member of Board of Studies in ASMT from 2013 to 2015

8. Member of Board of Studies in Business Administration from 2018 to till date

9. Academic Council member in Business Administration from 2018 to till date

10. Swayam MOOCs Mentor and School Co-Ordinator from 2017 to till date

11. IQAC Member and School Co-Ordinator from 2019 to May 2021

12. IQAC Member from 2019 to 2021

13. Atal ARIIA Member 2019-2020

14. ACIE – Committee member form April 2021 to till date

Seminars/Conferences/Workshop Organized 

• Organizing committee member of “Research Convention – Sustenance of Quality and Innovation in Research at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 1st and 2nd February 2019

• Co-convener for the Two Day state Level workshop on Public Financial Management System(PFMS) and EAT Modules – A Paradigm Shift organized by School of Commerce and Management from 27th - 28th September, 2018.

• Organizing committee member of “Research Convention – Scientific Strategies for Quality Research” held at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 28th February 2018.

• Organized the UGC sponsored National Level Faculty Development Programme on “Advanced Research Analysis” held from 11th September, 2017 to 17th September 2017 held at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.

• Organizing Committee member in the UGC sponsored 7th International Conference on Development Policy “Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development” organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 15th and 16th December 2016.

• Rapporteur for the technical session on “Investment and Economic Development” in the UGC sponsored 7th International Conference on Development Policy “Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development” organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 15th and 16th December 2016.

• Rapporteur for the technical session on “Infrastructure and Economic Development” in the UGC sponsored 7th International Conference on Development Policy “Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development” organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 15th and 16th December 2016.

• Participated as Organizing Member in the Research Convention titled “Post Research Methods” held at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore during 3rd and 4th August 2015.

• Discussant in the UGC sponsored 5th International Conference on Development Policy organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 21st and 22nd August 2014.

• Organizing Committee member in the UGC sponsored 5th International Conference on Development Policy organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 21st and 22nd August 2014.

• Organizing Member in the Research Convention titled “Path finder – Explore, Experiment, Elucidate – Research” held at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore during 23rd and 24th January 2015.

FDP/Workshop/Training Program Attended

1. Participated in the Two Day state Level workshop on Public Financial Management System(PFMS) and EAT Modules – A Paradigm Shift organized by School of Commerce and Management from 27th -28th September, 2018.

2. Participated in the AICTE sponsored Faculty Development Programme on “Research Methodologies for Engineering and Management Teachers and Research Scholars”  held at Kongu Engineering College, Perundurai from 27th November, 2017 to 10th December, 2017.

3. Participated in the UGC sponsored National Level Faculty Development Programme on “Advanced Research Analysis” held from 11th September, 2017 to 17th September 2017 held at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.

4. Participated in “Research Methodology Statistical Data Analysis and Interpretation by using Statistical Package for Social Sciences (SPSS) and Analysis of Moments Structure (AMOS)” national level two days workshop organized by Primax Foundation, Bengaluru on 25th and 26th February, 2017.

5. Participated in 21 days Refresher Course in Business Studies on the theme “Emerging Trends of Current Business Environment” from 2nd November 2016 to 22nd November 2016 organized by UGC- Human Resource Development Centre, (formely Academic Staff College), Madurai Kamaraj University, Madurai.

6. Participated in the Faculty Development Program “Joy of Teaching” held at Annadi Foundation, Coimbatore on August 4th 2016.

7. Participated in the National Level Workshop on “Multivariate Analysis Using SPSS & AMOS” Sem Workshop 3rd Edition conducted by Department of Management studies, kongu Engineering College, Perundurai, Erode From 5th to 7th August 2016.

8. Participated in the one day state level workshop on “Formulating the Research Problem” Organised by the PG & Research Department of Commerce, Saraswathi Narayanan College, Madurai on 30th December 2015.

9. Participated in the 106th UGC- Sponsored Orientation Programme for 28 days held from 11th February 2015 to 10th March 2015 at Bharathiar University, Coimbatore.

10. Participated in the one day National Workshop on “Intellectual Property Rights IPR – 2014” at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on March 15th, 2014.

11. Participated in the 3-day FDP/MDP on Case Developing, Writing & Teaching from 23rd to 25th January, 2014 at Avinashilingam School of Management Technology.

12. Participated in the one day Workshop on “Finance for Non Finance Executives” held on 21st December 2013 at Hotel CAG Pride, Coimbatore.

13. Participated in the Training Program on “Enhancement of Internal Quality” organized by NAAC-IQAC of Thiagarajar College on March 27th, 2012.

14.  Participated as a delegate in the three days workshop          on “Item Writing Prescribed for College level”                   Conducted by Regional Field Unit of National Testing        Service, organized by Thaiagarajar College on 24th             March 2011 to 26th March 2011.

15. Participated in FDP and successfully completed the course on “Effective Teaching Skills through Case Study Methodology” organized by Department of Business Administration, Kalasalingam University, Krishnankovil on 17th and 18th April 2009.

16. Participated in “Classroom Communication Skills Enhancement Training” organized by IQAC Thiagarajar College, on 11th November 2008 in commemoration of National Education Day.

International Seminar/International Conference Attended/Presented

1. Participated and Presented a paper titled ‘Impact of Rubber Product Distributors in Madurai District – An Empirical Study” in the International Symposium on Emerging Trends in Rejuvenating Academic Research at community centre, st. Joseph’s College, Tiruchirapplli on 22nd April 2017.

2. Participated and Presented a Paper titled ‘Performance of Rubber Product Distributors in Madurai District – An Empirical Study’ in the UGC sponsored 7th International Conference on Development Policy “Leveraging Investment, Infrastructure and Intellectual Capital for Economic Development” organized by Avinashilingam Institute for Home Science and Higher Education for Women, India in collaboration with The Institute of Finance Management, Dar ES Salaam, Tanzania on 15th and 16th December 2016.

3. Presented a paper on “Online Banking: The Indian Scenario” in the International Conference on  “Contemporary Issues in Global Banking” organized by Department of Commerce, Kongu Arts and Science College, Coimbatore on August 4th 2016.

4. Participated and Presented a paper on “Role and importance of Corporate Social Responsibility in Business” in the 6th International Conference on “Transition from inertia to Implementation – I4 (Individual, Industry, India, International) – In a Global Perspective on 13th September 2014.

5. Presented a paper entitled “FDI in Retail Sector: Opportunities and Challenges” in the two day International Conference on “Foreign Direct Investment and retail Sector” held at Department of Commerce Manonmanium Sundaranar University on 11th and 12th September 2014.

6. Participated and presented a paper titled “Multi-National Corporation Need” in the one day International seminar on “Foreign Trade and Investment in India: Trends, Challenges and Opportunities” organized by PG and Research Department of Commerce, on August 28th, 2014.

7. Participated in an international seminar on “Impact of LPG in Indian Business Scenario” and presented a paper titled “Impact of LPG in Indian Business Scenario” organized by the Department of Management Studies, Annai Mathammal Sheela Engineering College on February 26th, 2011.

8. Participated and Presented a paper titled “Role of Micro Finance in Economic Development” in the International Conference on “Contemporary practices in Finance & Marketing” organized by Nehru Institute of Management Studies, Coimbatore from 11th and 12th February 2011.

9. Participated and Presented a paper titled “Green Marketing Strategies and issues” in the International Conference on “Global Marketing Strategies and Practices” organized by Nehru Institute of Management Studies, Coimbatore from 8th and 9th October 2010.

National Seminar/National Conference Attended/Presented

1. Presented a paper on “Knowledge Management Practices in Higher Education Institutions” in the UGC Sponsored National Conference on Transformative Technology in Commerce and Management Impact on Indian Economy organized by Department of Commerce at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 29th – 30th January 2019

2. Presented a paper on “Work Life Balance among Women College Teachers in Coimbatore” in the National Conference on Managing HR in Modern Business World: Issues, Challenges And Opportunities organized by K.S.R. College of Arts and Science for Women on 24th August 2018.

3. Presented a paper on “Banking for Sustainable Development” in the UGC Sponsored National Seminar on Sustainable Tourism: A Tool for Development organized by Department of Tourism Management at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 26th September, 2017

4. Presented a paper on “Role of Social Media in Industry” in the UGC Sponsored National Conference on Digital India: Power to Empower organized by Department of Commerce at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore on 22nd September, 2017

5. Participated in the one day national seminar on “Internationalization of Higher Education” on 21st July, 2017 organized by Faculty of Education and Faculty of Engineering at Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

6. Delivered a Special lecture on Information Technology for Business Development in the UGC sponsored six day workshop Business Skill Development for Women Entrepreneurs “Skill India, Brand India” conducted by Avinashilingam School of Management Technology between 14th March and 19th March2016.

7. Presented a paper titled “Impact of Digitalization on Consumer Behaviour” in the one day National Conference on the “Emerging Trends in Consumer Behaviour” conducted by the GRD Academy of Management on February 25th, 2016.

8. Presented a paper on “Impact of Customer Relationship Management in Public Sector Banking” in the National Seminar on Productivity Enhancement Strategies held on October 10th, 2014.

9. Participated and presented a paper titled “Role of Ethics in Corporate Governance” in the National Conference on Change Management: A 360 Degree Perspective held on September 16th, 2014.

10. Presented a paper titled “Role of Social Media in Marketing in the National conference on “Future Challenges and Innovative Trends in Global Business Environment” on September 15th 2014 organized by the Department of Business Administration.

11. Presented a paper titled “The Economic Impact of Asian Tsunami” in the two days national seminar on “Economic Impact on Post tsunami in Bay of Bengal” sponsored by Ministry of Earth Science, Government of India Collaboration with TISSL International – Belgium Organized by PG & research Department of Economics Rajah Serfoji Government College on 28th and 29th June 2011.

12. Presented a paper titled “Role of Enterprise Support Agencies in Women Entrepreneur development” in the two days national seminar on “3rd Advanced Data Analysis, Business Analytics and Economic Intelligence” sponsored by UGC in Collaboration with TISSL International – Belgium Organized by PG & research Department of Economics Rajah Serfoji Government College on 20th and 21st June 2011.

13. Presented a paper on “Banking services and New Products” in the National Seminar on “Banking Services – Rights and Responsibilities of Consumers” held on 19th and 20th March 2011.

14. Participated in the National Level Seminar organized by the Faculty of Business Administration on “Paradigm Shift in Retail Sector and its Employment Opportunities” on 19th March 2011.

15. Participated and presented a paper entitled “Trends and Change in the Business Environment” in the national Conference on “Global Economy: Paradigms, Practices, Problems and Prospects organized by Park Global School of Business Excellence, Coimbatore on February 25th 2010.

16.  Participated in the AICTE sponsored two days                National Level Seminar on “Marketing for Non-                Marketing Manager” organized by Department of                Excellence in Management Studies, J.J. Group of                 Institutions on 7th and 8th October, 2009.