Dr. P. Chitramani, Professor in Business Administration and Dean, School of Commerce and Management, Avinashilingam Institute for Home Science and Higher Education for Women, graduated with a Bachelors in Management from PSG College of Arts & Science, Masters degree in Business Administration from PSG College of Technology, research degrees in Management (M.Phil. & Ph.D.) from Avinashilingam University for Women, and qualified in the UGC Net Exam for Lectureship & SLET.

Her areas of interest and expertise are Strategic Management, CRM, Supply Chain Management, Product and Brand Management, Digital Marketing, IT Business Processes, and Business Analytics and Intelligence. She is offering a Supply Chain Management course in SWAYAM – MOOC with the UGC funding of 13.5 lakhs.

Her contribution towards the design of innovative curriculum and pedagogy, institutional and infrastructure development, industry-centric research, and linkages have enhanced her professional excellence. She is the Managing Committee Member of the Coimbatore Management Association.

The academic researches accomplished are Designing Marketing Models based on Quality of Living, Buying Behaviour and Life Orientation of Urban Slum Dwellers, Building Marketing Strategies based on Consumer Behaviour and Brand Differentiation, Computerised Information System for Hire Purchase Credits and Inventory Management, Strategic Export Marketing at Best & Crompton Engineering Ltd., Madras.

With 28 years of teaching, research, and consultancy experience and 15 years of offshore teaching experience, she has produced 3 PhDs and guiding 7 Ph.D. scholars, accomplished seven funded corporate consultancy projects, three funded developmental projects, and two funded research projects, and has several publications in national and international journals with Google Scholar Citations of 110, h-index: 6, i10: 3, and Scopus Citations numbering 9, h-index: 2 (as on May 2021).

• Tamil Nadu Educational Leadership Award 2020 - Best Professor in Business Administration by World Educational Congress

• Presented a paper on ‘Strategic Implementation of Moment of Truth for creating Corporate Advantage’ in the International Conference organised by JIMS, Delhi. The paper was declared the best and won an award.

(As on May 2021)

• Scopus : Citations: 9, h-index: 2

(https://www.scopus.com/authid/detail.uri?authorId=56461421700)

• Google Scholar: Citations: 107; h-index: 6; i10-index: 3

(https://scholar.google.com/citations?user=pAzvVycAAAAJ&hl=en)

• Research gate: Citations: 48, h-index: 4

(https://www.researchgate.net/profile/P-Chitramani/publications)

Journal Publications

• S. Deepa and P. Chitramani, Customer based Retailer Equity of Apparel Retail Stores, Indian Journal of Marketing 46(5), 2016, ISSN 0973-8703, Scopus, Google scholar indexed IC value (2014) 8.01 NAAS rating = 3.89, SNIP = 0.147, SJR = 0.187. (Citations 2 - Scopus). DOI:  10.17010/ijom/2016/v46/i5/92485.

Weblink: http://indianjournalofmarketing.com/index.php/ijom/article/view/92485,

• S. Deepa and P. Chitramani, Influence of loyalty programmes on satisfaction and retail store loyalty, International Journal of Electronic Marketing and Retailing 16(2):89, January 2014 pp. 1-23, ISSN online: 1741-1033, ISSN print: 1741-1025, (Citations 7 - Scopus) DOI: 10.1504/IJEMR.2014.066461

Weblink: https://www.inderscience.com/info/inarticle.php?artid=66461

• BL Lakshmimeera, and C Palanisamy, A conceptual framework on green supply chain management practices, Industrial Engineering Letters, 2013, Volume 3, Issue 10, 42-51. ISSN 2224-6096 (Paper) ISSN 2225-0581 (online) (Citations 37)

Weblink: https://iiste.org/Journals/index.php/IEL/article/view/8009/8310

• BL. Lakshmi Meera and P. Chitramani, Environmental Sustainability through Green Supply chain management practices among Indian Manufacturing Firms with special reference to Tamilnadu, International Journal of Scientific and Research Publications, Volume 4, Issue 3, March 2014, pp 1-8, ISSN 2250-3153, (Citations 16)

Weblink: http://www.ijsrp.org/research-paper-0314.php?rp=P272382

• V Sashikala, and P Chitramani, A review on emotional intelligence and investment behaviour, International Journal of Management (IJM), 2017, Volume 8, Issue 3, pp 32-41, Journal Impact Factor (2016): 8.1920 (Calculated by GISI) www.jifactor.com. ISSN Print: 0976-6502 and ISSN Online: 0976-6510 (Citations 12)

Weblink: https://iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_8_ISSUE_3/IJM_08_03_003.pdf

• Dr. J. Arthi and Chitramani P, Impact of Quality of Work Life on Organisational Commitment among ITES employees in Coimbatore, pp. 154-168, Research Journal of Social Science & Management Volume 01, Number 05, September 2011. www.theinternationaljournal.org, ISSN No. 2251-1571, Impact Factor = 5.38, (Citations 9)

Weblink: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=view&path%5B%5D=187&path% 5B%5D=pdf

• S. Deepa and P. Chitramani, Employer Branding: A Case on Selected Indian IT Companies, Asia Pacific Journal of Marketing and Management Sciences, Vol. 2 (5), May (2013) Pp 133-141; ISSN 2319-2836, Global Impact Factor: 0.645 (Citations 5)

Weblink: http://indianresearchjournals.com/pdf/APJMMR/2013/May/13.pdf

• S. Deepa and P. Chitramani, Brand building of retail stores, Journal of Contemporary Research in Management, Vol. 8; No. 2, April - June, 2013, Print ISSN: 0973-9785, Online ISSN: 2348-4764; Impact factor: 0.5021, (Citations 6)

Weblink: https://www.psgjcrm.com/journals/index.php/jcrm/article/view/213/239

• Bindu, V.T., Chitramani, P. and Babu P. George, Perception of Tourists towards Kerala as a Preferred Alternate Health Tourism Destination: A Study. South Asian Journal of Tourism & Heritage, International Refereed Research Journal, July 2009, Volume 2, Number 1, Pp. 68-76, 0974-5432-07-09-200-300 (Citations 5)

Weblink: https://www.sajth.com/old/articles/Microsoft%20Word%20-%2007%20Bindu_Babu.pdf

• S. Deepa and P. Chitramani, Impact of Relational Bonds on Retailer Equity, Journal of Contemporary Research in Management, Volume 11, Issue 2, 2015, pp 33-56, Print ISSN: 0973-9785, Online ISSN: 2348-4764, Impact factor: 0.5021, EBSCO, Google scholar indexed (Citations 3)

Weblink: https://www.researchgate.net/publication/311070398_Impact_of_Relational_Bonds_on_Retailer_Equity

• S. Deepa and P. Chitramani, CSR In Retailing Industry - A Case of Three Retail Stores, International Journal of Business and Administration Research Review, Vol. 3, Issue 9, Jan-March, 2015. Page 128-135, E-ISSN-2347-856X, ISSN -2348-0653, Impact Factor: 3.072, (Citations 3)

Weblink: http://ijbarr.com/downloads/2804201517.pdf

• V. Sashikala, and P. Chitramani, The Impact of Behavioural Factors on Investment Intention of Equity Investors, Asian Journal of Management, 2018, Volume 9, Issue 1, pp 183-188. Print ISSN: 0976-495X. Online ISSN: 2321-5763. (Citation 2)

DOI: 10.5958/2321-5763.2018.00028.8

Weblink: https://ajmjournal.com/search.aspx?key=Sashikala%20V.

• S. Deepa and P. Chitramani, Brand equity (BE) - An overview of BE measurement approaches, EXCEL International Journal of Multidisciplinary Management Studies, 2013, Volume 3, Issue 10, pp. 68-94, Online ISSN: 2249-8834, Google scholar indexed (Citation 1)

Weblink:

http://www.zenithresearch.org.in/images/stories/pdf/2013/OCT/EIJMMS/6_EIJMMS_VOL3_ISSUE10_OCTOBER2013.pdf

• P. Chitramani, and V. Sashikala, Personality of individual investors, Research Journal of Social Sciences, 2019, Volume 10, Issue 7, pp 186-193. ISSN 0025-1348 (P), 2456-1356 (O). Google scholar indexed

Weblink: http://www.aensi.in/assets/uploads/doc/d91ef-186-193.14805.pdf

• J Jenica, and P Chitramani, Online Shopping - Attitude, Intention and Behaviour, International Journal of Theoretical and Applied Sciences, 2018, Volume 10, Index 1, pp. 16-21. ISSN Print: 0975-1718, Online: 2249-3247. NAAS rating 2020 IJTAS 3.57. Google scholar indexed

Weblink: https://www.researchtrend.net/ijtas/pdf/SI-IJTAS-SMAC2018-FULL-VOL.pdf

• V Sashikala, and P Chitramani, Impact of Investment Bias on Investment Intention, International Journal of Engineering Technology, Management and Applied Sciences, 2017, Volume 5, Issue 5, pp 411-418. ISSN 2349-4476 DIIF Impact Factor Value 2.24. Google scholar indexed

• BL. Lakshmi Meera and P. Chitramani, Relationship Between Lean SCM Practices and Green, SCM Practices - An Exploratory Study in Manufacturing Industries, Global Journal for Research Analysis, Volume-5, Issue-5, May – 2016, pp 390-391, ISSN: 2277 – 8160, Impact factor: 3.62, Google scholar indexed

Weblink:

https://www.worldwidejournals.com/global-journal-for-research-analysis-GJRA/file.php?val=May_2016_1464953637__132.pdf

• BLL Meera, and P Chitramani, Casual effect of between lean and green supply chain management practices on environmental performance of manufacturing firms, International Journal of Management & Business Studies, Volume 6, Issue 2, pp 270-276. ISSN: 2230 – 9519 (Online) ISSN: 2231 – 2463 (Print) (Citations 2)

Weblink: http://www.ijmbs.com/Vol6/2/5-b-l-lakshmi-meera.pdf

• P. Chitramani and Ramakrishnan S., Relationship between personality and financial risk tolerance level - an analysis of individual investors, JM International Journal of Finance (JMIJF), 2011, Volume 1, Issue 5, pp 395-401. ISSN 2229 6123, Peer reviewed (Google scholar indexed)

• P. Chitramani and Priya RN, Relationship between Ethical Climate and Job Satisfaction, JM International Journal of HR Review (JMIJHRR) 1(4), 315-328, (2011), ISSN 2230-9233, (Google scholar indexed)

• J. Arthi and P. Chitramani, Impact of organizational Commitment on Job performance among ITES employees in Coimbatore International Journal of Applied Management Research, Vol. 3, June 2011, 256-261, ISSN 0974 8709 (2011), Impact factor: 1.82, (Google scholar indexed)

• P. Chitramani, Reverse Logistics Policies and Practices – A tool for Strategic Marketing, International Journal of Applied Management Research 3(1), 163-166 (2011). ISSN 0974 8709, Impact factor: 1.82 (Google scholar indexed)

• Josephin Remitha and P. Chitramani, Impact of knowledge management on economic growth, Intercontinental Journal of Human resource research review – volume 5 . Issue 5 –Special Edition III, February 2017, ISSN 2347-1662, Pg 86-91

• M. Bhushan. P. Chitramani, S. Deepa, Organisational Excellence through Business ethics and social responsibility practices, Intercontinental Journal of Human resource research review – Volume 5, Issue 5 – Special Edition III, February 2017, ISSN 2347-1662, Pg 43-50

Chapters in books with ISBN number

• Chitramani, P. and Lakshmi Meera, B.L. Lean Retailing – Competitive Tool for Retail Dynamics

• Excel India Publishers, New Delhi. 2011, Pages 168-177, 2011, 978-93-80697-48-2.

• Chitramani, P., Mapping Entrepreneurial Competencies in Manufacturing and Service Sectors, Entrepreneurship and SMEs Building Competencies, Advanced Research Series, Macmillan Publishers India Ltd., 2011, Pages 190-196, ISBN 2011,978-0230-33232-4.

• Chitramani, P. and Lavanya, M. Impact of Business Process Redesign and Multitasking in Banks, Human Resource Management in Public Sector Banks, Learntech Press, Trichy, February 2011, Pages 250-254, ISBN 978-81-907924-5-5.

• Chitramani, P. and Soundarya, R., Effective Leadership Style in Banking Sector, Human Resource Management in Public Sector Banks, Learntech Press, Trichy, February 2011, Pages 318-323, ISBN 978-81-907924-5-5.

• Shantha B. Kurup and Chitramani, P., Reverse Logistics Practices in Retail Industry, Innovations & Organizational Changes – Theory and Concepts, Anuragam, Chennai – 17, 2010, Pages 53-56.,ISBN 978-93-80627-27-4

• Chitramani, P. and Soundarya R., A Success of Unilever’s Global Advertising Strategies – Dove Brand, Global Marketing Strategies and Practices, Agasthiar Publications, Trichy, October 2010, Pages 202-205.,ISBN 978-93-80530-17-8

• Chitramani, P. and Hebbare, Sreelakshmibai, Google Affiliate Network – A Service of Virtual Internet Marketing, Global Marketing Strategies and Practices, Agasthiar Publications, Trichy, October 2010, Pages 206-207, 978-93-80530-17-8

• Chitramani, P. and Mumtaj S., Marketing Mix for Global Competitiveness, Global Marketing Strategies and Practices, Agasthiar Publications, Trichy, October 2010, Pages 386-387, ISBN 978-93-80530-17-8

• Chitramani, P. and Nitheya K., Interactive Mobile Advertising in India: Opportunities and Challenges, Global Marketing Strategies and Practices, Agasthiar Publications, Trichy, October 2010, Pages 388-390, ISBN 978-93-80530-17-8

• Chitramani, P. and Priya R.N., Integrated Marketing Communications – Success Story of Bharti Airtel, Global Marketing Strategies and Practices, Agasthiar Publications, Trichy, October 2010, Pages 456-459, ISBN 978-93-80530-17-8

• Chitramani, P. and Saleema Sulthana Shanawaz, The Ethical Dilemma in Whistle Blowing – Reality Issues, Human Resource: Core for Business and Social Development, July 2011, Pages 243-246, ISBN 978-81-8371-387-0

• BL Lakshmi Meera and P. Chitramani, Lean Retailing – Competitive Tool for Retail Dynamics

• Changing Dynamics of Marketing, 168-177, ISBN 978 93 80697- 48 2

• Deepa S., Dr. P. Chitramani, Gaining Competitive Edge through Customer Loyalty in Retail Sector. The Emerging Landscapes of Retail and Impact on Economy, 2013, MJP Publishing, Chennai, ISBN: 978-81-8094-158-0.

• Deepa S., Dr. P. Chitramani, Relationship Marketing in Retailing, pp 28-35, Emerging Paradigms in Management Research-Volume II, Shanlax Publications, Madurai, 2014, ISBN:978-93-0686

Conference Proceedings as full paper

• Chitramani, P., Shantha B. Kurup and Lakshmi Meera, B.L., Retail Strategies based on Store Choice Behavior and Shopping Orientation of Outshoppers, Proceedings of 5th International Conference on Services Management. Technology, Internationalization and Customer Experiences, Journal of Service Research Penn State School of Hospitality Management, USA. Oxford Brookes University Business School, UK. IIMT, New Delhi, Viva Books Private Limited., May 19-21, 2011, Pages: 392-400. ISBN 978-81-309-1812-9

• Dr. Shantha B. Kurup, Dr. P. Chitramani, B.L. Lakshmi Meera. Outshopping – The Retail Leakage, National Conference on Emerging Trends in Retailing Industry, SNR Institute of Management Sciences, SNR Sons College (Autonomous), Coimbatore, Authorspress, New Delhi, March 2010, Pages 348-360, ISBN 978-81-7273-537-1

Avinashilingam Institute for Home Science and Higher Education for Women – Deemed University

• 2020 - till date Dean – School of Commerce and Management

• 2011 - 2018 Head – Department of Business Administration

• 2020 - till date Convenor - Research Advisory Committee

• 2013 - 2020 Member Secretary - Research Advisory Committee

• 2012 - 2015 Member - Examination committee

• 2012 - 2015 Member - e-Resource Management

• 2012- 2015 Convenor - NAAC (Criteria – Governance)

• 2012 - till date Convenor - Endowment Lectures (2 Nos.)

• 1997-2011 Member - UGC IX, X, XI Plan Proposal Development Committee

• 1997- 1998 Member - 12 Years Perspective Plan

• 2011 - till date Member - Academic Council

• 1995 - till date Member/Chair person - Board of Studies

Other Universities / Associations

• 2019 - till date Course Coordinator (Swayam - MOOC course on Supply Chain Management)

• 2021 - till date Managing Committee Member (Coimbatore Management Association)

• 2010 - till date Subject Matter Expert - Doctoral Committee (in 4 Universities)

• 2010 - till date Convenor and Advisor - International Conferences (8 conferences)

• 1995 - till date Member - Board of Studies (in 8 universities / colleges)

• 2000 - till date Resource Person / Keynote Speaker (MDPs, FDPs, Conferences)

• 2008 - 2009 Corporate Trainer (Marketing) (Jagannath Textile Company Private Limited)

Management Development Programs

• Resource Person

1. 1. Training on Marketing Skills for Marketing Executives, Coordinator & Trainer, Tibre Trousers, Gangotri Textiles Ltd., Coimbatore.

   2. Salesmen Training on Marketing Skills, Coordinator & Trainer, Sarvodhaya Sangh, Coimbatore.

   3. Training on Customer Delight, Coordinator & Trainer, Indian Oil Corporation, Coimbatore

   4. Training on Customer Delight, Coordinator &Trainer, Sri Annapoorna Group of Hotels, Coimbatore

   5. Work and Family Balance, Coordinator & Trainer, District Workers Education Centre, Coimbatore

Faculty Development Programs

• Resource Person

1. Title of Conference / Seminar: Professional Ethics

Organised by: Department of English, Shri Nehru Maha Vidyalaya College of Arts & Science, Institute of Management, Coimbatore

2. Title of Conference / Seminar: Massive Open Online Courses (MOOC)

Organised by: Sankara Institute of Management Science, Coimbatore

3. Title of Conference / Seminar: Entrepreneurship - Initiate and Ignite (Under DST-NIMAT Project 2018-19)

Organised by: Department of Business Administration, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

4. Title of Conference / Seminar: E-Content Development

Organised by: PSG College of Arts & Science, Coimbatore

5. Title of Conference / Seminar: Entrepreneurship - Pathfinder of National Development (Under DST-NIMAT Project 2019-20)

Organised by: Department of Business Administration, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

6. Title of Conference / Seminar: AICTE sponsored STTP on NLP techniques for Teaching Gen Z students: Rethinking new ways of Communication (Topic: E-Content Development and Swayam)

Organised by: Sri Ramakrishna College of Arts and Science, Coimbatore

Invited Lectures or Presentations for Conferences / Symposia (International)

• Chairperson

1. Title of Lecture / Academic Session: HR Challenges in IT Industry & Compensation and Benefit

Title of Conference / Seminar: International Conference on HR Challenges in Global Business

Organised by: Department of Management Studies, NIITM, Nehru Institute of Information Technology & Management,

Coimbatore

2. Title of Lecture / Academic Session: Global Supply Chain and Logistics Management

Title of Conference / Seminar: Second Annual World Conference of International Business & Computer Applications (ICIBCA-11)

Organised by: Nehru College of Management, Coimbatore and Global Strategic Institute, USA

3. Title of Lecture / Academic Session: Web Services

Title of Conference / Seminar: First International conference on e-Technologies and Networks for Development (ICeND 2011)

Organised by: The Institute of Finance Management (IFM), Tanzania

4. Title of Lecture / Academic Session: Web Services

Title of Conference / Seminar: First International conference on e-Technologies and Networks for Development (ICeND 2011)

Organised by: The Institute of Finance Management (IFM), Tanzania

Invited Lectures or Presentations for Conferences / Symposia (National)

• Chairperson

1. Title of Conference / Seminar: Two-day National Conference on India-Pakistan: Futuristic Trade and Economic Relations

Organised by: Indian Council World Affairs

Official website - www.avinuty.ac.in

Scopus - https://www.scopus.com/authid/detail.uri?authorId=56461421700

ORCID iD - https://orcid.org/0000-0002-4194-9728

Research Gate - https://www.researchgate.net/profile/P-Chitramani/publications

Google Scholar - https://scholar.google.com/citations?user=pAzvVycAAAAJ&hl=en

LinkedIn - https://www.linkedin.com/in/chitramani-palaniswamy-89721846/

Funded Projects Accomplished

Principal Investigator

• UGC funded in-house project: Assessing Career Talents among Postgraduate Students

• AI-DST Curie funded project: Design of AI Embedded Business Processes for Digital Marketing for Small and Medium Enterprise

Co-investigator

• UGC funded project: Reverse Logistics Practices

Funded Corporate Projects Accomplished

Project Coordinator

• Customer Satisfaction & Surrender Scenario of BSNL Landline Telephone Users (Funded by: Bharat Sanchar Nigam Limited, Coimbatore)

• Corporate Training Needs Assessment and Marketing for KKID (Funded by: Karl Kübel Institute for Development Education, (KKID), Coimbatore)

• Kurl-on Market Survey (Funded by: Kurl-on and Brand.Com, Bangalore)

• Strategies for launch and promotion of TVS Express (Funded by: TVS and Sons Ltd, Coimbatore)

• Market Potential for Online advertising and E-commerce (Funded by: Satyam Infoway, Madras)

• Market Research and Customer Database Development (Funded by: Corporation Bank, Coimbatore)

Project Team Member

• Customer Satisfaction Survey (Funded by: State Bank of India, Coimbatore)

• Coimbatore Management Association

• Indian Social Science Congress