Dr.J.Arthi
Associate Professor
Dept. of Business Administration
School of Commerce and management
arthi_mba@avinuty.ac.in
Qualification
B.com., MBA., DA & PR.,M.Phil.,Ph.D
Experience
25 Years
Specialization
Human Resource Development
Entrepreneurship Development
Organisational Behaviour
Research Guidance
AWARDED(Give numbers)
Mediation of Psychological Capital Between Perceived Organizational Support and Organizational Citizenship Behavior
ONGOING (Ph.Ds)
Multi-Dimensional Assessment of Entrepreneurship Education, Incubation Activities, Self-Efficacy in building Entrepreneurial Skills
Mediation Effect of Personal Attitude on the relationship between Human Resource Practices and Employee Empowerment of differently abled employees in various sectors of Coimbatore district
Assessing the Entrepreneurial intention of Women students and evaluating the feasibility of setting up Business Incubators in academic institutions through leveraging CSR contributions in Coimbatore district
Talent Management and Digital Adoption of Employees towards Smart HR 4.0 – Mediating Role of Competency development
Quality of Work Life and Employee Retention: Mediating Analysis with Psychological Well Being.
Experimental Evaluation of Enabling strategies for slow learners in building Industry 4.0 skills and assess the preparedness for Employability
Research Profile
Official website - www.avinuty.ac.in/
Website - https://avinuty.ac.in/maincampus/uploads/mba/staff/staff/.pdf
ORCID - https://orcid.org/0000-0002-3848-1562
ResearcherID - http://ResearchID.co/rid17472
Google Scholar - https://scholar.google.com/citations?user=oG3VaiQAAAAJ&hl=en&oi=sra
LinkedIn - https://www.linkedin.com/in/arthi-mba-a679341a8/
Funded Projects
Principal Investigator -IMPRESS/P3216/2018-19/ICSSR - “Instituting Women startups promoting incubators in Academic Institutions through leveraging CSR contribution in selected Districts around Coimbatore”
Project Director, Legal Awareness Programme- Cyber Laws & Workplace related Issues, National Commission for Women, New Delhi
In- House Project entitled “Impact of Entrepreneurial Counselling for Selected Group with entrepreneurial intention” UGC Block Grant
Publications
Book Chapters (Give numbers)
1.Quality of Work life among Women Employees at ITES (Information Technology Enabled Services) Sector in Coimbatore, 'Drive for Equal Access' 2016 ,Partridge International A Penguin Random House Company
Journal Publications (Give numbers)
Approaches to Policy framework on Innovation and Incubation at Higher Education Institutions ,International Journal of Multidisciplinary Education Research
Vol 8, Issue 12(7), December 2019 ,ISSN: 2277-7881
Impact of Perceived Organisational Support on Citizenship Behaviour of ITES employees , Asian Journal of Managerial Science (UGC Approved),ISSN: 2249-6300
Recent trends in CSR in India ,International Journal of Management and Social Sciences, 2019,Volume 8, (2.1) .Print 2249-0191 e-ISSN 2349-9761
Conference Publications (Give numbers)
“Challenges and Prospects,” Refereed Proceedings, ICTM 2005 Information and Communication Technology in Management 2005, " Impact of Information Technology and Globalisation on Women’s Career ",Organized by Faculty of Business and Law, Multimedia University at Hotel Equatorial, Melaka, Malaysia. 23rd-25th May 2005, page no. 1141-1154 Citation – 2
Articles in Magazines
1. Gender Equality in Corporate World: From policies to progress, SIEMA Magazine, p. no. 11, vol. 12, issue 1, Jan 2013.
2. Women Entrepreneurship – Positive Signs, SIEMA Magazine, p. no. 17, vol. 8, Issue 12. Nov. 2009.
Case Studies
1. Moving forward with value stream mapping, Compendium of Case Studies, CII, Coimbatore, p. no. 25-32, Sep. 2012 and participated in the contest.
2. Strategic Planning for HEIs – A model case study, presented at Christ University, Bangalore, p. no. 26-28, Sep 2012.
Editor
1. Journal of Contemporary Management and Practices
2. General Awareness text book
3. Intercontinental Journal of Human Resource Research Review
e-Content Development:
“Production of Courseware e-content Development for Post Graduate Subjects” (ePG- Pathsala) an MHRD project under National Mission on education through Information and Communication technology through University Grants Commission for the following modules :
H14WD15 Women in Management
H14WD16 Women in Business and Entrepreneurship
H14WD29 Women, Leadership & Decision Making
MOOC Module prepared for the Course on Supply Chain Management under Swayam Platform
Module 1: Supply Chain Globalization
Module 2: Purchasing in Global Supply Chains
Module 3: SCM in Service Sector: Case Discussion
Awards and Achievements
Best Paper Award (First Runner), "A study on willingness of Corporates to contribute CSR funds, readiness of HEIs for entrepreneurial development, and Entrepreneurial Intention of Women Students in HEIs in Coimbatore District", Prestige Institute of Management, Gwalior, May 2021
Outstanding Women Research Supervisor Award, Genesin of Educational Impressions, Roorkee, March, 2021
Best Paper Award (First), "Suggestive Incubational Models and Entrepreneurship Orientation in HEIs based on Empirical Assessment - A Roadmap for Implementation" , Shri Vaishnav Institute of Management, Indore, Feb, 2021
Award for Training Excellence in Entrepreneurship Development, Institution Innovation Council, VIVEKANANDHA COLLEGE OF ARTS
- AND SCIENCES FOR WOMEN (AUTONOMOUS), Namakkal DT, 2020
Distinguished Woman in Management ,Venus International Foundation, 2019
Senior Woman Educator & Scholar Award ,National Foundation for Entrepreneurship Development, 2019
Bharat Excellence Award ,Friendship Forum, New Delhi, 2019
Indian Golden Personality Award ,Friendship Forum, New Delhi, 2019
Leading Educationist of India Award, Friendship Forum, New Delhi, 2019
Outstanding Contribution in Education Award , Friendship Forum, New Delhi, 2019
Academic and other responsibilities
Membership in Various Committess
Member, ATAL Ranking of Institutions on Innovations Achievements Committee, 2019
Member, NAAC Committee , 2018, 2020
Member, Academic Council (9.2.2011 - 9.2.2013, At present)
Member, Board of Studies MBA, MBA-IT, M.Sc (IT and MGT),M.Phil and Ph.D- Avinashilingam University (18 years)
Member, Interdisciplinary Board (16.5.2011 to 04.6.2017)
Member, Soft skills committee (June 2011 to June 2017)
Member, Committee constituted for CODISSIA (Coimbatore Small Scale Industries Association) Interface (1.1.2012 to 30.9.2015)
Coordinator, General Awareness Committee (July 2012- July 2016 and extended till 2020)
Member, Scrutinising committee to study PBAS and amendments in Apr/June 2013
Member, Student Workshop on Vocationalisation of Higher Education in Dec 2013
Member, Organising committee for Workshop on “Generation and Validation of MCQs for Online Tests”. (July 1-3, 2013)
Member, IQAC, (15.7.2014 to 14.7.2017 – extended till 2020)
Member, DST CURIE Phase II Proposal preparation related to Transfer of Technology. (March,2014)
Member, Examination Committee (9.12.15 to 12.12.15)
Member, University Alumni Association
Other Responsibilities
Co-ordinator – Avinashilingam Innovation and Incubation Centre
Coordinator –Co-Curricular Course on General Awareness (2012 till date)
Staff Advisor - Mentorship Program (2000-till date)
Faculty Incharge – Research Convention – (2010-2014)
Dept. Incharge-IQAC-(2012-13)
Institute’s Placement Coordinator – (2000-2009)
Co-ordinator – Personality Reengineering Programme - 2007
Coordinated Community Connect programs from 2000 till date
Seminars / Conferences / Meetings / Workshops / Training Programmes / FDPs organized
1. Guest Lectures organized in areas of General Management, Industrial Relations, Entrepreneurship, Design Thinking, HR, Marketing, CRM, Finance, Hospital Management, Hotel Management – More than 100
2. Convenor - Programme Scheduling and Execution, UGC sponsored 9th International Conference on Development policy - Rethinking Models of Innovation and Incubation -
Changing Economic Scenario in Developing Nations, 9- 10 Jan, 2020
3. Convenor, Avant Garde- 2020, Inter collegiate Event
4. Convenor, Good Governance Day 2014,2016 – 2020.
5. Convenor, Faculty Development Program on “Advanced Research Analytics using STATCRAFT and AMOS”, 17-23, Feb 2020 and “Advanced Research Analytics”Sep,2018
6. Convenor, Entrepreneurship Awareness Camp, DST – NIMAT Sponsored,9th to 11th , Dec, 2019
7. National Level FDP on “Entrepreneurship: Pathfinder for National Development.”, DST – NIMAT Sponsored, 14 th - 25 th October, 2019
8. Convenor, DST – NIMAT Sponsored 12 days FDP on “Entrepreneurship- Initiate & Ignite” 17th – 29th September- 2018.
9. All India Road Show for Women’s Economic Empowerment through Entrepreneurship, in association with TiE 2nd March,2017
10. Convenor, UGC Sponsored Six Day Workshop on “Skill India, Brand India” to develop Business skills of Women Entrepreneurs 14th - 19th March 2016.
11. Organising Member, 7th International Conference on Development policy, 16-17 Dec, 2016
12. Organising Member, Kovai Vizha-2014
13. Convenor - Programme Scheduling and Execution, UGC sponsored 5th International Conference on Development policy, 21-22 Aug, 2014.
14. Quiz Master, Corporate Governance, 22nd December, 2014
15. Coordinator, Intra University Quiz Contest, 22nd December, 2014
16. Coordinator- Management Lecture Series - The Day - February, 2013
17. Convenor, Avant Garde 2013, Annual Management Fest, February 26, 2013
18. Quiz Programmes organized – Bumble Bees 2012, Inquizitive – 2010-2011, Brain Bizarre - 2012, 2013
19. Coordinator, UGC Sponsored National Level Conference on “Leveraging Competitiveness through Lean and Agile Management”,13th-14th March, 2012
20. Coordinator, College Bazaar - 2012, with District Collectorate to promote SHGs as a part of Mahalir Thittam, 17 th-19th December, 2012.
21. Coordinator of MDP – “Quality Quotient – Empowering Enterprises” on December 8th-9th, 2011 for Corporates / Academicians / Research Scholars.
22. Co-ordinated E-week celebrations jointly with National Entrepreneurship Network
23. Civil Services Orientation – organised invited talks by Dr. C. Sylendra Babu, IPS, Mr. P. Muthuswamy IRS and Mr. Anshul Mishra IAS.
24. Coordinator, International Conference on “Business Intelligence for Global Competitiveness”, 24th February, 2010.
25. Co-ordinator, UGC sponsored State level seminar on “Women Winning Globally”, 27th February, 2007
Conferences / Seminars / Attended/Presented Papers (Both National and International):
Memberships
Member, Coimbatore Management Association
Member, HR and IR Panel, Confederation of Indian Industry - 2015
Member, Indian Social Science Congress