Reinforcing organic certification in the digital age
Working alongside with the leading organic certification bodies, we’re increasing innovation, efficiency, and shopper engagement with the most widely-used mark in organic food and farming.
Securing the future of certification programs
Producers and retailers are now turning to alternative solutions for demonstrating how products meet food and farming standards. How can DTran technology enable certification bodies reinforce the value of their marks - now and in the future?
Preserving integrity, and increasing interactivity
Working closely with an organic-certified producer and retailer, we generated an interactive version of the certification mark. Hovering a mobile phone over the NFC-powered mark activates live information gathered throughout the product’s journey from farm to store.
Driving engagement at the point of sale
The interactive certification is well received by shoppers in-store, who intuitively used DTran to access information about organic products. Our work with the association serves as proof for the role technology plays in strengthening the relevance of standards bodies, while increasing shopper engagement.
GROW CUSTOMER TRUST
Use DTran to share real-time product information in a format that shoppers can easily understand. With interactive labels that link physical goods to their digital journeys, certifiers can convert what was once a static jpeg into a data-powered trust mark.
INNOVATE WITH NEW TECH
Our simple yet powerful software system lets certifiers and licensees gather and share verified product information, stored on the blockchain. This ensures that awards and certification marks can be trusted whenever and wherever they are shared.
INCREASE EFFICIENCY
Through DTran, certified businesses can easily store and view verified claims on the blockchain. Our system provides a single source of truth for the most important product claims and certificates, which are traditionally stored in separate silos.