Auction Cause events attract more media attention. Our high profile brand, celebrity, and nonprofit eBay auctions have been featured on national and international broadcast TV, print publications, online media, blogs, and radio. With over 2 billion media impressions and counting, Auction Cause can bring serious attention to any cause marketing project.
Top Grossing Auctions
- Harry Reid, Rush Limbaugh Letter $4.2 million ($2.1MM auction + $2.1MM matching donation from Rush)
- Action Comics #1 First Superman Comic Book - $3.2 million
- Cocktail reception with David & Victoria Beckham - $200,000
- Rolling Stones signed s600 Mercedes - $170,000
- BMW 18th Man position for America’s Cup - $102,000
- Caterpillar CAT Chopper - $101,000
- Peter Gabriel Fairlight keyboard - $100,000
- Fergie’s Hummer - $86,000
- Dalai Lama’s 1966 Land Rover - $82,000
- Faith Hill & Tim McGraw’s Jeep - $76,000
- Dinner with Gene Simmons & Shannon Tweed - $72,000
- Zero Gravity flight with Stephen Hawking - $72,000
- Matthew McConaughey’s Corvette - $67,000
- Tony Hawk’s Jeep - $55,000
- Kristin Davis Sex & The City Movie Premiere - $52,000
- Robby Gordon race thrown helmet - $50,000
- Mad Men TV Series Walk On Role - $45,200
- Scarlett Johansson Movie Premiere - $40,000
- Jimmy Buffet – Sports Illustrated Swimsuit Model Guitar - $42,000
- One month internship at GQ Magazine - $30,000
- Name a character in a Stephen King book - $25,000
- Be a Roadie for Miley Cyrus - $24,500
- Spend the day with The Who as their Roadie - $24,000
- Shakespeare Acting Role for 2010 - $23,100
- Stephen’s Portrait from The Colbert Report - $22,600
- Elton John tickets with meet & greet - $22,000
- Cap Cana Championship PGA Golf Getaway - $19,600
- Lunch with Evangeline Lilly, 3 locations - $19,000
- Barry Sander’s Miller Lite Football Party at your Home - $17,000
Eric Gazin, President of Auction Cause and new PayPal Ambassador, discusses how PayPal helps Auction Cause raise funds for nonprofits. Watch the video
Association of Fundraising Professionals, Feb 2012.
Vivanista Fundraising Conference, San Francisco, CA. November, 2011.
eBay Radio, Listen to the broadcast
The Athletes for Hope retreat at the Livestrong headquarters in Austin. October 2011.
eBay Radio, Listen to the broadcast
Auction Cause President Eric Gazin spoke on the panel at the Omni Hotel from 10:30am-12pm on April 21, 2010. Learn more about the event
Eric Gazin talked with Griff and Lee about Auction Cause, including his current auction projects with Kim Kardashian, Evangeline Lilly, Stephen Colbert and Barry Sanders. Listen to the broadcast, Watch the video
Behind the scenes at celebrity and corporate Giving Works charity auctions. August 9, 2011.
Sports & Entertainment Fundraising Summit
Cause Minded Online
ESPN Radio multiple auction promotion, June 2005
Giving Back Fund Conference
California Association of Nonprofits – Cause Marketing on eBay – October 2007
eBay Live, eBay Giving Works panelist – June 2007
American Marketing Association Cause Marketing Conference – April 2007
eBay Live, eBay Giving Works panelist – June, 2006
United Nations, Bernard Vidal event kickoff, November, 2005
Association of Fundraising Professionals Keynote Luncheon Speaker – July 2005
“Customers are more loyal to businesses that do good things.” So says Eric Gazin and with good cause. Gazin is the president of Auction Cause, a Los Angeles-based cause marketing agency. Auction Cause works with corporations, celebrities and non-profits to promote auctions in order to raise money for charities. The company is unique because traditional, marketing, branding and fundraising campaigns aside, Auction Cause incorporates an e-commerce twist: its auctions are conducted on the eBay platform, the largest e-commerce platform in the world.
Nike today announced that 1500 pairs of the mythical 2011 NIKE MAG shoes will be auctioned on eBay, nikemag.eBay.com, with all net proceeds going directly to The Michael J. Fox Foundation. “This project is exciting to me because it brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future fans,” said Michael J. Fox. “With their support we can accelerate our objective of finding a cure for Parkinson’s.”
Bling My Bra has announced the names of those accepting seats on the newly created Advisory Board for Bling My Bra 2011 in preparation for this year’s fundraising campaign. 2011 marks Bling My Bra’s third annual eBay charity auction, featuring one-of-a-kind handcrafted art bras auctioned on eBay throughout October in recognition of Breast Cancer Awareness Month. All proceeds benefit Susan G. Komen for the Cure, the global leader in breast cancer awareness and reasearch, through eBay Giving Works.
Auction Cause, the leading online cause marketing agency for unique and memorable celebrity driven auctions has seldom had a lineup like this. “In a time where nonprofits are challenged to find creative revenue sources, we have seen a tremendous outpouring of generosity from celebrities across the spectrum of the entertainment industry.”, commented Eric Gazin, President of Auction Cause. “We have many bidders who want to take part…
Salvatore Ferragamo, the renowned Italian luxury house, announces its support of L’Aquila, Italy’s efforts to rebuild after the earthquake earlier this year. In addition to an evening fund-raiser in Beverly Hills, CA on June 2nd, hosted by Debi Mazar, Adrian Grenier and Ferragamo menswear designer Massimiliano Giornetti, an international online auction, comprised of celebrity owned and autographed Ferragamo handbags, will launch at 7pm PST on June 2nd. Supporters may log onto ebay.com/globalgiving-italyearthquake to bid on these special handbags until 7pm PST on June 12th.
Starlight Children’s Foundation and Auction Cause have joined forces to raise funds for Starlight’s seriously ill children and their family members through unique online auction packages including dinner with “Top Chef” Toby Young and the other providing a lavish Caribbean vacation for two.
Auction Cause and Participant Media have teamed up to present an eBay charity auction for a walk-on role in Overture Films and Participant Media’s horror thriller, The Crazies, with the proceeds to benefit Greenpeace.
L’Oreal Paris and Carelle proudly present the 2009 Red Carpet Golden Globes Compact to Hollywood’s Leading Ladies. Designed by Carelle, a fine jewelry company, the L’Oreal Paris 2009 Red Carpet Golden Globes Compact will be presented to top female nominees in the Best Actress Drama and Best Actress Comedy categories.
International relief and development agency Oxfam America is proud to announce it is working with eBay to launch a fundraising auction initiative, which will benefit Oxfam’s poverty relief and advocacy efforts around the world …
X-FILES star GILLIAN ANDERSON is selling off her vast collection of memorabilia from the cult sci-fi show to raise cash for her favourite charities. More than 500 rare and signed items will be auctioned off by website eBay.com’s Giving Works charity division …
Auction Cause and the US Olympic Committee have teamed up to present 3 rare Olympics-related eBay auctions to benefit the Donna Wheeler Foundation – an organization founded by 2-time Olympic Skier and NFL player Jeremy Bloom which grants lifelong wishes to low-income seniors.
Grammy-nominated 19/RCA recording artist DAUGHTRY will perform a live acoustic set at The Beatles REVOLUTION Lounge at The Mirage Sunday, April 13. All proceeds from the ticket sales will go to the ONE Campaign (ONE.org) to fight the emergency of global AIDS and extreme poverty. DAUGHTRY will perform hits from their self-titled album.
Rita Wilson and Tom Hanks sponsored an online charity auction on eBay Giving Works, eBay’s dedicated program for charity listings, to benefit Shakespeare Festival L.A.
JOHNSON’S(R), renowned for its expertise in understanding baby skincare and its commitment to the healthy development and well-being of babies, children and their parents, today announced the launch of its first ever Celebrity Hand Me Down charity auction, featuring items donated by top celebrities.
An unprecedented lineup of celebrities have joined forces for a special eBay charity auction to launch Paramount Classics and Participant Productions’ social action campaign for the highly anticipated film version of The Kite Runner.
Joss has teamed up with Dark Horse and eBay to offer fans a once-in-a-lifetime opportunity to sit down to a private dinner–with Joss himself¬– at this year’s San Diego Comic-Con. Beginning on July 2nd, fans will have the opportunity …
Legendary and longtime Spider-Man artist John Romita Sr. is donating his time to have a meal with comic fans and art lovers through a series of auctions benefiting The Hero Initiative, the charity that helps comic book creators in medical or financial need.
Willy Wonka will kick-off a WONK’D OUT furniture auction. The wacky items, created by Tony Hawk, Andrew Macdonald, Ashley Tisdale, Corbin Bleu, Monique Coleman, Christopher Massey, Kyle Massey, Devon Werkheiser, and Rob Pinkston, will be auctioned off for charity on www.ebay.com/wonkafurniture starting April 15.
Rush Limbaugh’s Harry Reid Smear Letter sold for $2,100,100, a record-breaking winning bid for charity through eBay Giving Works. All proceeds, including Mr. Limbaugh’s matched donation, totaling $4,200,200, goes to the Marine Corps – Law Enforcement Foundation.
A Chicago businessman bid $102,600 to win an online charity auction for a ride aboard BMW Oracle Racing’s yacht in the America’s Cup elimination series.
If you’ve ever wanted to know what it’s like to walk a mile in a celebrity’s shoes, now’s your chance.
Royal Philips Electronics today announced that it will raise funds for the American Heart Association by listing a defibrillator training mat, signed by celebrities during the nation’s premier independent film festival, for sale on eBay.
Gap Inc.’s Fresh Online Shoe Shop Hosts Celebrity Footwear Auction with Shoes from Jessica Simpson, Sharon Stone, Mandy Moore and many more; Proceeds Benefit Charitable Organization Soles4Souls …
MetLife put its brand on the catwalk today, sponsoring MetLife Snoopy in Fashion, a first-ever group designer fashion show as part of Mercedes-Benz Fashion Week. Many of the fashion world’s favorite designers (including Heatherette, Isaac Mizrahi, Betsey Johnson, Liz Claiborne and Pamella Roland, to name a few) participated …
In conjunction with the release of its custom-published Kiss & Tell book featuring the kiss confessions and lip prints of 50 of today’s hottest celebrities, Macy’s is auctioning 20 screen prints with individual kisses and celeb signatures reprinted from the book …
As Breast Cancer Awareness month comes to a close, AGCO Corporation, a worldwide manufacturer and distributor of agricultural equipment, has partnered with NBC’s hit show, “Deal or No Deal”, to raise money for the Susan G. Komen Breast Cancer Foundation(a) by auctioning off a special edition, pink Massey Ferguson tractor.
Wynton returns to New Orleans to commemorate Hurricane Katrina and help support the cultural infrastructure of a city devastated one year ago. “Celebrate Jazz Trio: Rebuild the Soul of America” is a three-day commemorative event sponsored by Harrah’s Casino that includes …
J&Company™ has joined forces with top celebrities to celebrate fashion, fame, and the next generation — in style. Bling your Blues is a celebrity fundraiser for children in partnership with the National Center for Missing & Exploited Children ® (NCMEC).
A once-in-a-lifetime opportunity to experience an entire day behind the scenes/on the road with The Who – including a chance to meet the band and witness one of their sold-out 2007 U.S. shows from VIP seats – is up for bid in a charity auction on eBay …
Gov. Rick Perry today kicked-off an online auction of two pairs of hand-crafted boots donated in a Rose Bowl wager with California Governor Arnold Schwarzenegger. Proceeds of the 10-day, eBay-sponsored auction will benefit the Texas Disaster Relief Fund …
For those who have dreamed of competing against a World Champion, twenty-five lucky bidders will have the opportunity to prove their chess prowess against the highest ranked player of all time, Garry Kasparov …
Starting Nov. 14, the very funny TBS and the fun-loving Ford Fusion are driving consumers to eBay.com to bid on the hottest ticket item for comedy lovers, an autographed 2007 Ford Fusion from this years COMIC RELIEF 2006.
Mardi Gras or Bust
Limited edition Captain Morgan busts to benefit New Orleans and Gulf Coast hospitality workers.
Bid on Your Trip to Space
WIRED auctions the first Suborbital Spaceflight, with proceeds going to the Starlight Starbright Children’s Foundation.
The Lunchbox Auctions
Celebs get serious about lunch… to end hunger. 100+ celebrity deisgned lunchboxes will be listed on eBay to raise funds for the Food Bank New York.
“Working with Auction Cause was a godsend! We were putting together a last-minute holiday auction and were in dire need of assistance. Auction Cause came through and helped us organize and execute our auction with favorable results. Not only are they good at what they do but they’re also a great bunch of people to work with – kind, smart and immensely insightful. I wouldn’t hesitate for a second to work with them again.”
— Alexis Tirado, MTV.com
“Many thanks to you and your amazing team at Auction Cause. Your hard work, dedication, and patience were instrumental in helping make our event a huge success! You have been such a pleasure to work wit and we look forward to maintaining this relationship in the future.”
— Rebecca Epstein, Special Events Manager, Salvatore Ferragamo
“I cannot thank you enough for all your help and your team’s support to make the NLGJA auction a success. Your guidance and advice were invaluable. Please pass along my gratitude to your folks.”
— Javier Morgado, Supervising Producer TODAY Show
“It was great to work with the Auction Cause team as they provided a full service support for our charity auction.”
— Tom Hanks & Rita Wilson
“Auction Cause is my partner of choice for all celebrity-related programming that my clients undertake. I have worked with Eric and his team for over 3 years now and their professionalism, 24 hour a day responsiveness and ‘whatever it takes to get the job done’ attitude are unrivaled in the business. They consistently deliver as promised and I wholeheartedly recommend them for any and all cause-marketing initiatives.”
— Dan Strickford, PMK/HBH Public Relations
“Honestly, if I ever go into battle, run for office, start a business, etc., etc., — you would be the first appointed to my team.”
— Lauren Baum, KAPLOW PR
“There are many ways to run a high profile charity auction online, but only one way to do it right…with Auction Cause as a partner. Eric and his team are top notch professionals and completely reliable. With Auction Cause, A&E was able to facilitate several high profile eBay events with ease – they have the expertise to set up the event and run the bidding in a controlled fashion – important when you’re auctioning a dinner with Gene Simmons!”
— Andrew Wise, VP Consumer Products, A&E Television Networks
“Auction Cause has been an invaluable asset in helping us successfully brainstorm, create, and realize many different online auctions benefiting our organization. Eric and his team are highly skilled and experienced in helping nonprofits, like ourselves, increase awareness and bring in more donations through an online auction platform. Whether it is protecting our auction page from potential hackers, screening through thousands of potential bidders, or working on our behalf to secure us eBay homepage placement on a high-profile auction, Auction Cause is with us every step of the way.”
— Audrey Allen, Online Marketing Manager, Starlight Children’s Foundation
“I was thrilled by the way they conceptualized the publicity and took on the creative design and organizational responsibilities. Our auctions start next week. We would never have been anywhere near this far by now without Auction Cause.”
— David Greene, First Amendment Project, from “Fundraising on eBay” by Greg Holden & Jill Finlayson
“Working with Eric on the Deal or No Deal/Massey Ferguson/Susan G Komen tractor auction for charity was a complete pleasure. Never before have I worked with someone so organized, well-informed and savvy to making a charitable event such a success. Eric’s team developed the auction site and he worked directly with my contacts at Deal or No Deal and Susan G. Komen on my behalf in a professional and timely manner. Without his assistance, and Auction Cause, this event would not have raised nearly as much money for breast cancer research. I highly recommend Eric, not only for his professionalism and business acumen but also for his personable nature – I consider him not only a business partner, but also a friend. Anyone considering working with him will be a better person for it in the end.”
— Cheryl Monkhouse