Marketing
The secret to a quick adoption is a great profile.
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911 Foster Emergency?
We ask all fosters to refresh their foster pet's profile every 30 days to keep the content up to date and engaging.
How to Update Your Foster's Profile:
Every month, please email content@lifelineanimal.org with the following:
Title: "Name, shelter, ID number)
EX: "DCAS Max A00123456"
New Photos: High-quality shots that show off their personality.
Updated Bio: Tell us what you’ve learned about them this month!
Personality Traits: Key details (like "cat-friendly" or "house-trained") that make them searchable on the website for adopters.
Our Marketing Team will take it from there!
For a deepdive into photography tips, bio-writing templates, and social media secrets, explore our marketing toolkit below:
How to Get Your Foster Adopted
How to Get Your Foster Adopted
1. ATTEND ADOPTION EVENTS
Participating in community adoption events is a great way to meet potential adopters for your foster pet as well as meet other foster parents and volunteers. They are hosted by event partners around the city on nights and weekends. Sign up is required to attend.
2. POST ABOUT THEM ON SOCIAL MEDIA
In the digital age, posting about your foster is EVERYTHING! Post your foster on Instagram and tag LifeLine pages. Review the Marketing Toolkit above for specific pages.
Use the Adoptable Pets of LifeLine group on Facebook to post about your foster pet and connect with potential adopters online!
Don't know where to start?
Our nationally-recognized marketing team made a checklist to follow to ensure your foster pet has their best shot at adoption!
Taking Pictures, Videos, and Creating Content
Taking Pictures, Videos, and Creating Content
PRO-TIP: Content is EVERYTHING!
Don’t be afraid to share it all! Whether it’s a goofy sleeping position, a "zoomie" session in the yard, or the way they tilt their head when they hear a squeaky toy, post anything and everything.
The goal is to show your foster pet in their best, most authentic light. Adopters fall in love with the "real" moments, so highlight those silly behaviors and unique quirks that make your foster pet one-of-a-kind!
Tips for Taking Great Photos of Your Foster Pet:
How to Take a GREAT Video:
Use this checklist to record videos of your foster pet and submit to our content team for help creating and promoting an edited video of your foster pet. We'll promote the video on our social media page when it's finished!
Creating Content
Content is simply the story you tell about your foster pet! Whether you’re designing a physical flyer to hang at your favorite coffee shop or a sign for your yard, filming a 10 second TikTok or writing a heartfelt caption for an Instagram post, every bit of sharing helps find their forever home.
Here is some inspiration to get you started:
Webinars & Trainings
Webinars & Trainings
Free Trainings
Free Trainings
Some of our training partners require a free account to access their courses. These are reputable, nationwide platforms dedicated to foster care and rescue education, ensuring you have the best tools available to care for your foster pets
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