Design Standards

The ASU Online design standards were adapted from the QM Quality Matters research-based rubric and the Peralta Online Rubric  for equity and inclusion. Click the drop down V next to each standard for annotations on how a standard is met vs. exemplary met in online courses. Instructional Designers are available to help faculty meet these standards in course design. A course design self-study is also available.

*ASU Online courses should meet the design standards and be ready for online delivery at least two-weeks prior to course launch.

ASU Online Category Heading for Design Standards

STANDARDS 1-4

☐ 1. Course uses ASU Online Canvas course template and design theme and includes required syllabus criteria

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Met: This standard is met when the ASU Online Canvas Template is applied to the course or


Exemplary: This standard is exemplary met when the course also includes

☐ 2. Course is organized and optimized for student success to be delivered in the scheduled time frame (typically 7.5wk format)

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ASU Online Courses are designed to support successful self-directed achievement and assessment of the learning objectives in the accelerated time frame. You may wish to review recommendations for course workload in case there are modifications that you’d like to implement. Ensuring that the course is organized and optimized for the session length helps prepare students to be able to complete the work within the time frame and allows students to balance workload and learning progress.


Met: This standard is met when the course exhibits both of the following requirements.


Exemplary: This standard is exemplary met when the course also includes at least two of the following:


ABOR Requirements suggest that for a 7.5-week, 3-credit course may feature 7 modules at one module per week, with work divided into approximately 18 hours of coursework per module to meet the 135 hour total workload requirement.  Another example may be a 6-week, 3-credit summer course with three modules, each spanning two weeks and requiring approximately 45 hours of coursework, totaling 135 total hours for the course.

☐ 3. Course setup information is included for future instructors (course structure, to-dos, instructor guide notes)

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Met: This standard is met when the setup information (typically hidden from student view and located at the top of "modules" page) outlines prompts and details for the instructor (such as unique assignments, opportunities for expanded learning, special tools used in the course, etc.) that can guide them as they facilitate the course (Link to Sample Instructor Guide).


Exemplary: This standard is exemplary met when the instructor guide area of the "course setup information" clearly communicates to-dos for the instructor, which may include answer keys, clarifications of which elements should or should not be modified or provides other useful tips for whomever teaches the course in the future.

☐ 4. Course includes videos (mini-lectures, demonstrations, interviews) to engage students

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Videos are an effective teaching tool that can help increase instructor presence, build stronger instructor-student relationships, and promote engagement and learning.  Relevant videos can be developed for each module, such as micro-lectures with content, slides, images and audio to enrich the student experience and enhance comprehension. Below are some common videos we recommend faculty create to enhance instructor presence and promote student engagement:


You can schedule time in one of our New Media Studios to record your video lectures. They will record and edit the video, and send you a link to place it to your course. Or, you can record your videos at home using Zoom or Screencast-O-Matic. Here is a link to a video on tips for at-home video recording


Met: This standard is met when multiple relevant videos exist in the course that align with the learning objectives and course content


Exemplary: This standard is exemplary met when the course includes videos that are:

Course Overview & Introduction Category Heading for Design Standards

STANDARDS 5-7

5. Students are introduced to the purpose, navigation, structure of the course, and how to begin (QM1.1,1.2)

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A course overview is the first step to engaging your students! It provides the purpose and structure of the course and may include a course schedule, modes of communication, types of learning activities and how learners will be assessed. It can be done via a simple video walking through the elements or a paragraph and relevant images or screenshots. 


Met: This standard is met when the introduction exhibits all of the following requirements:


Exemplary: This standard is exemplary met when the course contains one or more custom videos explaining the purpose, navigation, and structure of the course.  

☐ 6. Course welcome & introduction encourages personal connections and demonstrates that each unique student’s participation & success in the course is valued. Video highly encouraged (QM1.8,PE8)

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A welcoming introduction to the course can have a huge impact on student perception as it's the first impressions of the course and when done well it can set the tone for a positive learning experience that builds rapport with faculty, creates a welcoming atmosphere for the diverse community of students.


Met: This standard is met when the course welcome and introduction include both A) at least one of the Course Welcome Examples 1-5 below and B) at least one Diversity and Inclusion Statement like those listed below.


Exemplary: This standard is exemplary met when the course includes multiple examples of both Course Welcome and Diversity and Inclusion Statements that helps foster a positive personal connection with students.


Course Welcome Examples


Diversity and Inclusion Statements

Within the welcome and introduction, statements which encourage a personal connection among students and emphasizes that each unique student’s participation and success in the course is valued such as:


Additional Annotations for Creating an Exceptional Welcome and Introduction

☐ 7. When possible, human biases are acknowledged and information is provided on how to address (PE6)

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The Human Bias criterion of the Peralta equity rubric asks us to manage the different types of bias we all have and to help us think about a) the ways in which bias shows up in our curriculum and b) how we interact with students. An aligned course will provide a space in the course for the students and instructor to converse about bias and how to manage it. In an exemplary course, an instructor will openly acknowledge ways in which they work to manage their own biases and attempt to guide students into seeing and learning about their own biases.  It’s important to identify and consider potential human biases that may impact online student’s motivation as they proceed through the course material.” 


Met: This standard is met when the faculty developer has reviewed and thoughtfully considered the recommendations for limiting human bias.


Exemplary: This standard is exemplary met when three or more like the examples below exist in the course:


Additional Annotations for Reducing Human Bias

Learning Objectives Category Heading for Design Standards

STANDARDS 8-9

8. Course and module learning objectives describe outcomes that are measurable and course level appropriate  (QM2.1,2.2,2.5)

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Met: This standard is met when the course and module learning objectives are measurable and appropriate to the level of the course and also align with course materials. 


Exemplary: This standard is exemplary met when the learning objectives are explicitly listed within each module overview with activity and assignment alignment outlined.


Alignment

The QM concept of alignment is intended to convey the idea that critical course components work together to ensure that students achieve the desired learning objectives. Measurable course and module/unit-level learning objectives form the basis of alignment in a course because all instruction and activities should support them.


Measurable Learning Objective Examples: 


Not Measurable Learning objectives:


Learning Objectives Should be Suited to the Level of the Course

While a course may start with objectives that are lower in the cognitive realm, as the course proceeds, the objectives may increase appropriately. Similarly, introductory courses may address basic core fundamentals, while more advanced courses often transcend an individual course.  Consider reviewing Bloom's Taxonomy, which helps to identify thinking skills from lower to higher. Your Instructional Designer can help as you determine which sorts of objectives may work the best for your course. There is also a 10 Minutes for Excellence module on Meeting Your Course Goals.

☐ 9. The relationship between learning objectives and learning activities is clearly stated (QM2.4)

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Met: This standard is met when all learning activities are aligned to learning objectives.
Confirm that a clear connection between learning objectives and assigned learning activities is explained. The learning activities should not be seen as arbitrary or disconnected. Making explicit the relationship between learning objectives and learning activities enables students to understand how everything aligns.

Exemplary: This standard is exemplary when a statement is provided that outlines the relationship between the learning activities or one of the other examples listed exist in the course. 

Assessment & Measurement Category Heading for Design Standards

STANDARDS 10-14

10. Assessments measure stated learning objectives (QM3.1)

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Alignment of Assessments: 

Course assessments (ways of confirming learner progress and mastery) should be consistent with the course and module/unit-level learning objectives by measuring the accomplishment of those objectives. The Instructional materials, learning activities, and course tools should support the learning objectives and enable learners to be successful on the assessments.


Met: This standard is met when all assessments align with the learning objectives.


Exemplary: This standard is exemplary met when all assessments align with stated learning objectives and include at least two like the examples listed below exist in the course:


Lack of Alignment

Examples of lack of alignment between a learning objective and an assessment include:

11. Course grading policy is stated clearly at the beginning of the course (QM3.2)

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Met: This standard is met when a clear, written statement exists at the beginning of the course which fully explains to the learner how the course grades are calculated.
The points, percentages, and weights for each component of the course grade are clearly stated and the relationship(s) between points, percentages, weights, and letter grades are explained. If grades are reduced because of late submission, the instructor’s policy on late submission clearly states the amount of the reduction. Review the clarity of the explanation and presentation to the learner, not the simplicity or complexity of a given grading system itself. Even a relatively complex grading system can be made easy to understand. Look for a clearly explained grading policy in the syllabus, Start Here folder, or another place that is open to learners at the start of the course. 


Course Grading Examples:

12. Clear instructions and specific and descriptive criteria (rubrics) exist for evaluation of student work (QM3.3)

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Students should be provided with a clear and complete description of the criteria that will be used to evaluate their work in the course. Evaluation criteria (often called rubrics) are typically provided prior to beginning a particular assessment and outlines clear guidance on the instructor’s expectations to succeed on various elements of the graded work.


Met: This standard is met when all learning activities have clear instructions and any *high-stakes assignments have corresponding rubrics (which outline the specific grading criteria as well as the levels of achievement. High-stakes assignments are significant assignments that students must succeed on in order to pass the course.


Exemplary: This standard is exemplary met when all of the learning activities have clear instructions and corresponding rubrics outlining grading criteria such as:

13. Assessments are sequenced and varied, providing multiple ways to demonstrate progress and mastery (QM3.4)

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Multiple assessment strategies should be used that require students to apply what they learn in a variety of ways and to help them to think critically. Examples of various assessment types include exams, essays, discussions, reflective journals, group projects, portfolios, written papers, presentations, multimedia projects, and interviews.  

 
Good Assessment Characteristics:


Met: This standard is met when at least one of the examples below exist in the course:


Exemplary: This standard is exemplary met when two or more like the examples below exist in the course:


Assessments that do not meet the standard

14. Course provides students with multiple opportunities to track their progress with formative assessments (QM3.5)

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Students need to be able to gauge their level of progress and understanding throughout the course and learning is most effective when students receive frequent, substantive, and timely feedback. Feedback on how students are doing may come from the instructor directly, from assignments and assessments that have feedback built into them, or from other students. 


Met: This standard is met when tracking and feedback opportunities similar to the examples below exist in the course.


Examples that may not meet this standard: 

Instructional Materials Category Heading for Design Standards

STANDARDS 15-18

15. Instructional materials clearly communicate to students how they align with course and unit objectives (QM4.1,4.2)

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Students should be provided with an explanation of how the instructional materials and learning activities are used in the course, and how each will help them achieve the stated learning objectives. Additionally, if optional instructional materials are provided, they should be marked as optional.


Met: This standard is met when instructional materials align with the course and module/unit-level learning objectives. Also, for courses in which learners are expected to find their own learning materials, guidelines should be developed to assist the learner in identifying relevant and appropriate materials.


Exemplary: This standard is exemplary met when two or more like the examples below explain the relationship between materials and activities:

Provide context in Instructional Materials

Context should be provided before lecture videos and readings, which helps to make the explicit connection between learning objectives and activities and describes how this activity fits into the learning for this module. Similar to a face-to-face course, giving context or upfront information about an activity helps students make sense of the purpose of that activity. For example: 

☐ 16. Instructional materials (readings, images, activities, etc.) reflect and demonstrate the value of diversity and encourage students to analyze course content from multiple perspectives (PE4)

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Demonstrate that diverse ideas and perspectives are valued by visually representing diverse images, examples, and perspectives throughout the course.


Met: This standard is met when at least one or more like the examples below exist in the course


Exemplary: This standard is exemplary met when three or more like the examples below exist in the course:


Additional Annotations on Valuing Diversity and Perspectives within Instructional Materials

☐ 17. Instructional materials/ activities invite students to connect course content to their own lives and /or reflect on course content as relevant to their future (PE7)

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The Content Meaning criterion of the equity rubric asks us to look at our course content and determine ways to make it personally relevant to students. This relevance should be based upon students' sociocultural background in connection with others. Sociocultural contexts consider the societal forces that impact our values, beliefs and attitudes about learning and life in general. Making connections between course content and these value sets can make a tremendous positive impact on students' ability to succeed. 


Met: This standard is met when at least one of the examples like those below exist in the course:


Exemplary: This standard is exemplary met when three or more like the examples below exist in the course:


Additional Annotations on Making Instructional Materials relevant to Students

18. Instructional materials are appropriately cited and adhere to copyright (QM4.3)

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Met: This standard is met when instructional materials include references and permissions are obtained to use the materials in the course.

Sources for materials used in the course are clearly identified with references. This requirement applies to previously published, instructor created materials, journal articles, publisher materials, textbooks, images, graphic materials, tables, videos, audio recordings, websites, slides, and other forms of multimedia.  At a minimum, a reference should include the author or owner name; date of publication; resource title, if supplied; and URL or source, such as a publisher. The format of references in instructional materials should follow the style prescribed in a recognized guide, such as APA, MLA, or Chicago. 


Examples of Instructional Materials for Which references Should Be Provided: 

1. Images that appear in a module 

2. Videos that are linked from a video repository tool 

3. Journal articles that are linked from a library portal for download 


When an extensive body of material comes from a single source (e.g., instructional materials from a publisher), a single reference suffices. Reviewers might look for reference information in a list of materials, in the course syllabus, or in another course document. For example, under “Instructional Materials” in a syllabus, the instructor may have included “All PowerPoint Files” and then listed an appropriately formatted reference, rather than individually citing each PowerPoint slide set in each module. A course might include a single document that lists the sources of all materials. If you have questions, an ASU Librarian can further discuss approaches to copyright and fair use. There is also a 10 Minutes for Excellence on Fair Use and Copyright that may be helpful.

Learner Activities & Interaction Category Heading for Design Standards

STANDARDS 19-20

19. Learning activities promote the achievement of stated learning objectives (QM5.1)

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The purpose of learning activities is to facilitate the student’s achievement of the stated course and module learning objectives. Learning activities should incorporate interaction, which promotes achievement of the stated objectives by actively engaging students with the course content. They should be varied in order to provide reinforcement and mastery in multiple ways and may include class discussions, simulation exercises, practice quizzes, tests, case studies, role-playing, student presentations, or labs.


Met: This standard is met when the activities clearly align with the learning objectives for each module.

Examples of alignment between activities and objectives: 

20. Learning activities provide opportunities for interaction that support active learning (QM5.2)

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Active learning involves students engaging by "doing" something, such as discovering, processing, or applying concepts and information. It also entails guiding students to increasing levels of responsibility for their own learning. Consider the purpose of the interactions and not just the number of opportunities for interaction to increase engagement. 


Met: This standard is met when interactive learning activities are identified within the course which promote active learning and engagement through interaction that includes student-content, student-instructor, and student-student interactions. Examples are listed below.


Exemplary: This standard is exemplary met when the course contains multiple active learning components like those listed below.


Student-Content Activities


Student-Instructor Activities


Student-Student Activities

Course Technology Category Heading for Design Standards

STANDARDS 21-22

21. Tools used in the course support learning objectives (QM6.1)

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The tools selected for the course should align with the course and module/unit-level objectives or competencies.


Met: This standard is met when all course technologies used in the course support the course learning objectives.


Tools

Several examples include discussion boards, chat rooms, gradebooks, social media, games, whiteboards, wikis, blogs, virtual classrooms, web conferencing, announcements, assignment and quiz tools, plagiarism detection tools, video repositories, online proctoring tools, and collaboration tools. Clear information and instructions are provided regarding how the tools support the learning objectives or competencies. For example, a course that requires posting to a discussion forum makes it clear how the discussions support a learning objective or competency. Tools are not used simply for their own sake. 


Examples of Alignment Between Tools and Objectives

22. Course tools promote learner engagement and active learning (QM6.2)

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Tools used in the course should help students actively engage in the learning process rather than passively absorb information. The selected course tools should help students actively engage by facilitating ongoing interactions with the instructor, course materials, and other students. 


Met: This standard is met when at least one like the examples below exist in the course:


Exemplary: This standard is exemplary met when two or more like the examples below exist in the course:


Examples of Tools that Support Engagement and Active Learning: 

Learner Support Category Heading for Design Standards

STANDARDS 23-26

23. Resources to support the use of course tools are provided (PE1)

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This standard asks the instructor to clearly delineate the technology that will be used and provide ample resources for students in case there are issues that arise. Where can students go if they are having technology problems in the course? What if there is a problem with the technology? Is there an alternate format students can submit or an alternate assignment students can complete? 


Met: This standard is met when all technology required outlines:


Additional Annotations on Supporting the Use of Course Tools

24. Technical support information and how to access it is provided and easily located (QM7.1)

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Met: This standard is met when technical support information and how to access it is provided and easily located within the course.

Technical support contact information should be provided to students. A link to Student Resources is found on the ASU Online Canvas template menu on the left side of the screen. Additionally, courses with externally provided resources, such as publisher sites or materials, should include directions for obtaining assistance if the resources are not supported by the institution’s internal technical support. 

25. Accessibility policies and support services are provided and easily located (QM7.2)

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Accessibility policies or accommodation statements should state how to access services and accommodations available for students with disabilities.


Met: To meet this Specific Review Standard, the course should include either

26. Academic support services and resources that can help learners succeed in the course are provided (QM7.3)

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Met: Academic support services and resources are easily located within the course. The ASU Online Canvas template includes a link in the main navigation to Student Resources that meets this standard but you might consider reviewing the list below for ways to help connect students to available supports and services.

Additional Ways to Connect Students with Academic Support Services: 

Accessibility Category Heading for Design Standards

STANDARDS 27-29

27. Course navigation and design facilitates ease of use and readability (QM8.1,8.2)

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Navigation refers to the process of planning, controlling, and recording the movement of a learner from one place to another in the online course. Navigation throughout the course should be consistent, logical, and efficient and course materials facilitate ease of movement through modules and activities.


Met: This standard is met when at least all of the items below exist in the course:


Exemplary: This standard is exemplary met when two or more like the additional examples also exist in the course:


Additional Annotations How to Facilitate Ease of Use in Courses

28. Digital textbooks and course materials are prioritized (QM8.2)

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Met: This standard is met when a digital textbook alternative is mentioned in the course, if one is available.

ASU Online has students all around the world. For some locations, ordering a textbook can take up to 5 weeks to arrive. Do your syllabus and online course provide a link to a digital alternative to the physical version of the textbook? If not, we recommend you:

By providing a digital alternative, students can gain quick access to their course materials, which for some courses and locations may be the difference between jumping right into the course the first day or waiting for a text to arrive. At a minimum, you might consider mentioning in the syllabus that there is a digital alternative available so they know of the option.

If you’d like to discuss digital resources and alternatives for your online course, please connect with an ASU Librarian.

☐ 29. Course provides accessible text and images that value and represent the diversity of online learners (QM8.3,PE4)

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Text and images used in the course should be accessible and represent the diversity of our students. If course content is accessible, most students will be able to access content, complete activities, and interact with others without the need for accommodations. On the other hand, if a course or website has barriers to accessibility, students with disabilities will require accommodations to access content, complete activities, and interact with others. Additionally images and text in the course should represent the ethnic, race, gender, and diversity of various students to help motivate and communicate that they are valued and included in the field and subject area.


Met: This standard is met when at least one of the accessibility examples like those below exist in the course and that there is also evidence of one or more images reflecting diversity in the course.


Exemplary: This standard is exemplary met when all of the course examples listed below are accessible.