ANGKAS BRAND guidelines
Dos and Don’ts | Brand Colors | Art Guide
Embedded Files
To continuously seek to improve the quality of life of Filipinos by setting high standards and solving everyday problems through innovation and education.
To be the preferred choice of our customer and bikers for transportation and last mile logistics. And to create an environment that cultivate loyalty, passion and a sense of purpose in workplace.
To continuously seek to improve the quality of life of Filipinos by setting high standards and solving everyday problems through innovation and education.
To be the preferred choice of our customer and bikers for transportation and last mile logistics. And to create an environment that cultivate loyalty, passion and a sense of purpose in workplace.
SLOGAN
SLOGAN
CONTENT PILLARS
CONTENT PILLARS
Reactive
Reactive
Memes
Current Events
Pop Culture
Random Brand Inserts
EDUCATIONAL
EDUCATIONAL
USP-Focused
Convenience
Price Point
Better Commuting Option
Time Savings
Informative (101/PSAs)
Crosspost/s from Angkas Barkada Page
BIKER-FOCUSED
BIKER-FOCUSED
Recruitment
Biker QoL Updates
Events & Announcements
PERSONALITY/VOICE
PERSONALITY/VOICE
Deprecating, self-aware, informal, but professional if need be
Deprecating, self-aware, informal, but professional if need be
BRANDING
Memes and Moment Marketing
BRANDING
Memes and Moment Marketing
Only utilize trends where the brand can fit in nicely. Not every trend and holiday/occasion requires an 'entry' from the brand. For any ideas or suggestions, please consult the angkas team for input.
INFORMATIVE
INFORMATIVE
Hardsell and PSAs
For PSAs, follow the usual logic and hierarchy of presenting information as you would in an usual infographic.
For USP-oriented and 'hard sell' stuff, priority is given to education first before humor.
BIKER-FOCUSED
BIKER-FOCUSED
Push for recruitment
All biker-oriented posts are found in the Angkas Barkada page/s. These mostly focus on recruitment, incentive schemes, and quality-of-life updates.
LOGO
LOGO
LOGO ANATOMY
LOGO ANATOMY
LOGO VARIATIONS
LOGO VARIATIONS
VERTICAL
VERTICAL
mainly used for icons such as display photos, app icons, etc.
HORIZONTAL
HORIZONTAL
used for all digital and OOH materials
PADALA
PADALA
used for all Angkas Padala materials
LOGO RESTRICTIONS
LOGO RESTRICTIONS
LOGO PLACEMENT
LOGO PLACEMENT
SOCIAL MEDIA
SOCIAL MEDIA
You can use any of the four corners or centered at the top/bottom whichever fits better with the desired layout.
GOOGLE ADS
GOOGLE ADS
You can use any of the four corners whichever fits better with the desired layout.
BRAND COLORS
BRAND COLORS
PRIMARY
Angkas Blue
#10AEE5
RGB (16, 174, 229)
CMYK (71, 12, 0, 0)
SECONDARY BLUE*
Blue Balls
#0390F9
RGB (3, 144, 249)
CMYK (73, 40, 0, 0)
*used to create a small distinction
so the angkas blue would not be splattered across everything. used
as the color of the motorcycle vector and the promo code area.
PRIMARY
Dolomite White
#FFFFFF
RGB (255, 255, 255)
CMYK (0, 0, 0, 0)
BACKGROUND COLOR
Blue Screen of Death
#ECF3FA
RGB (236, 243, 250)
CMYK (6, 2, 0, 0)
PRIMARY
Welcome to Black Parade
#1F1F1F
RGB (31, 31, 31)
CMYK (72, 66, 65, 75)
ACCENT COLOR
Golden Era
#FFC842
RGB (255, 200, 66)
CMYK (0, 22, 85, 0)
ACCENT COLOR
Red Flag
#F44505
RGB (244, 69, 5)
CMYK (0, 87, 100, 0)
TYPOGRAPHY
TYPOGRAPHY
NOTE: In addition, any font weight can be used as long as it visually makes sense.
BRANDING ELEMENTS
BRANDING ELEMENTS
VECTOR
our main medium to convey message
CITYSCAPE
to show or indicate na saan tayo nagooperate (this can change from city to city if needed)
TOPO
to also show to show rin na kahit saang lupalop (na merong angkas) ng mundo kaya natin puntahan
ART DIRECTION
ART DIRECTION
VECTOR GUIDELINES
VECTOR GUIDELINES
To focus on the messaging of the material, Angkas uses a minimalist type of vector illustration. This consists of the general shape of the subject with black outlines.
PHOTOGRAPHY GUIDELINES
PHOTOGRAPHY GUIDELINES
Subject should be Filipino-looking doing basic poses related to commute, use of app, motorcycle, etc. Stock images are mostly used for driver-facing ads and new user (passenger) targeted ads.
GOOGLE ADS
GOOGLE ADS
Design Mandatories
*sizes may vary (horizontal, vertical, square, etc)
TIKTOK
TIKTOK
Design Mandatories
PAX VS DAX
PAX VS DAX
PAX
PAX
Passenger-focused materials should always be playful and minimalist. Main goal is to increase engagement and/or share a promo code. That is why some posts might have a promo code, some might not.
DAX
DAX
Biker-focused materials should always be informative and straight-to-the-point. Always pushing for biker recruitment. Most in-art copies and captions should be in Cebuano, some in english, and rarely in Tagalog. We call our Angkas riders "Angkas Bikers" as this is something that's unique to the brand. We also call them "Angkas Bikers" to eliminate ambiguity of the term "bikers" from "riders." This goes to all materials that we produce, online and offline.
SAMPLE SOCIAL MEDIA POSTS
SAMPLE SOCIAL MEDIA POSTS
SAMPLE MERCHANDISE
SAMPLE MERCHANDISE
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