You will Text WHILE driving...
Bill Gates = Software Leasing...
Google... cars "mapping" all the roads in the world
TESLA... electric cars... Software upgrade that allowed car to be self driven
GM announces self driving fleet (Feb 2017)
Volkswagon announces Self driving cars... and concept of "shared" mobility vs. ownership
John Deer "affordability" commercials... at the same time they announce that farmers "do not own the software"
- Rent House = problem = call landlord vs. Lease House = problem = fix it your self
- Car Rental vs. Car Lease
- John Deer... Lease the hardware + rent the Software