AI-Powered Content Creation & Optimisation
AI tools streamline workflows by assisting with:
Blog outlines and first drafts
Meta descriptions and headers
Keyword discovery and clustering
Readability improvements
Topic research
This means content teams can scale production while keeping SEO best practices intact.
AEO (Answer Engine Optimisation) & GEO (Generative Engine Optimisation)
As more users rely on AI tools for direct answers, optimising your content to appear in AI results is essential:
AEO: Structure your content in Q&A formats with schema markup to target voice and AI queries.
GEO: Ensure your content is AI-citable by including structured data, source transparency, and authoritative tone.
ChatGPT, Gemini, and Copilot: What Each Offers:
Platform Key Benefits
ChatGPT Ideal for brainstorming blog topics, simplifying content, and producing SEO-friendly drafts.
Gemini Strong integration with Google Search; useful for real-time SEO improvements and rich content generation.
Copilot Supports marketers in Word/Excel/Teams for quick content creation, edits, and analysis.
Using these platforms in tandem can amplify your organic reach and content quality.
How This Affects Google’s Advertising Revenue
AI-generated search summaries (like Google’s AI Overviews) give users answers without requiring clicks. This is:
Great for users
Potentially harmful for traditional SEO
Challenging for Google’s ad model, which relies heavily on clicks and impressions
That said, Google’s ad revenue still grew 12% YoY in Q2 2025, showing that AI is increasing search activity for now—even if it may reduce long-term ad visibility for certain sectors.
Strategic Takeaways for Marketers
To remain visible and competitive:
Adopt a hybrid content strategy – Use AI tools but apply human editing for nuance and trust.
Implement structured data – Use schema markup and FAQs to improve AI visibility.
Optimise for AI-first platforms – Don’t just write for Google; write for Gemini, ChatGPT, and beyond.
Monitor zero-click trends – Be prepared for falling CTRs by focusing on brand authority and citations.
Focus on E-E-A-T – Expertise, Experience, Authoritativeness, Trustworthiness still matter to Google’s ranking.
Conclusion: Is AI Killing SEO—or Just Changing It?
AI isn’t replacing SEO. It’s transforming it.
Marketers who embrace tools like ChatGPT, Copilot, and Gemini can enhance their reach, visibility, and content performance—if they adapt. Meanwhile, Google’s evolving ad strategy shows the tech giant is still profiting—for now—but content creators must prepare for a new era of AI-first search.