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OCR Cambridge National Enterprise and Marketing
This subject leads to BTEC Business Studies or Cambridge Technicals Level 3 IT at ag6.
This Qualification is for pupils who wish to develop applied knowledge and practical skills in enterprise and marketing. It is designed with both practical and theoretical elements, which will prepare pupils for further study of qualifications in enterprise, marketing or business.
The course consists of three units including one written exam and practical work.
The first unit involves a 1 hour 15 minute written exam on Enterprise and marketing concepts. Pupils explore the techniques businesses use to understand their market and develop products, investigate what makes a product viable and understand how businesses attract and retain customers.
The second unit involves a set assignment in which, pupils will Design a business proposal: Pupils are presented with a business challenge from which they create a researched and costed business proposal.
The third unit is Market and Pitch a business proposal. Pupils prepare for a pitch the business proposal that they developed in the previous unit. They develop a brand identity and investigate how best to promote their product and then plan, practise and finally deliver their pitch.
Pupils do not need any prior learning in the area of business to follow this course. However, it is expected that pupils have developed competence in literacy and numeracy in order for the to study at this level.
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