Apr/May 23

The New York Times published an article mentioning AIR Media-Tech!

Vіra Slyvinska gave comments to the publication about the change in the content of Ukrainian creators. The most important change and the focus of the article is the conscious transition of influencers to the Ukrainian language. In addition, since the invasion of Russia, some creators reformatted their content in the direction of volunteerism or military topics.

A similar topic became the key in the interview of our co-founders for Voice of America.

According to the owners of AIR Media-Tech, Russia's war in Ukraine prompted Ukrainian bloggers to switch to their native language, which led to a loss of income and views, but contributed to the rebirth of the
Ukrainian blogging sphere and even increased interest in learning Ukrainian language abroad.

The interview will be released soon in English on Voice of America. 

The Creator Economy Summit was recently held by The Information, a leading American business publication focused on the technology industry. It was visited by our colleague from the USA, Jonathan Pelka (Head of Business Development, USA at ScaleLab).

The Summit have convened nearly 300 creators, investors, and the companies and technologies shaping the creator economy. 

The digital (music) distribution team represented by Diana Martiuk and Violetta Tsepota joined the Content Distribution team led by Elina Kondrashova. Previously, the girls were in Max Trembachnuk's team.

Now the Content Distribution team has two directions:

1) distribution of video content to other media services and video platforms;

2) digital distribution — sending tracks to music streaming and online stores.