Department Overview
Marketing drives brand awareness, customer acquisition, and engagement through strategic campaigns. They develop and execute multi-channel marketing initiatives, including digital advertising, content creation, social media, and email marketing. By leveraging data and market insights, they optimize messaging, target the right audiences, and support business growth while ensuring compliance with industry regulations.
What requirements and technical training is needed to get into this position?
Marketing or Business degree (e.g., MBA) preferred, but not required. Marketing background, including domain knowledge within different channels (e.g., paid search advertising).
What do you do on a day-to-day basis?
Plan and execute on growth marketing strategies to optimize contribution margin, full funnel performance analyses and optimization including identifying opportunities to grow and diversify marketing approaches.
What days/hours does your team work?
Standard business hours, Monday-Friday, shifts between 8 AM-6 PM with occasional weekend work when needed.
Who are the key stakeholders and who is impacted by your work (who’s your client)?
Members
Product
Sales
Operations
What are the metrics/KPIs used to define success?
Leads
Contribution margin
Margin/unit
Origination$
Define the micro-culture of the department and what makes it special/unique?
Highly collaborative across different teams, outcome-focused; data-driven
How is the work structure – independent work or more collaboration?
The structure involves both independent and collaborative, with weight between the two shifting, depending on the project.
What does the future in terms of growth opportunity look like for this department?
High amount of growth opportunity: expansion into more online and offline marketing channels, leveraging tech innovations.
What systems are used in the core roles?
Tableau
Salesforce
3rd party/external channel platform reporting and systems
Competitive insight platforms
Other internal tools and dashboards