Privacy Policy for Shep

Effective Date: April 7, 2026

Introduction

This Privacy Policy explains how Generation Aaya LLC (the “Company,” “we,” “us”) and its affiliates collect, use, share, store, and protect your information in connection with the Shep - Bible App (the “App” or “Services”). If you are located in the European Union, the United Kingdom, or other jurisdictions with applicable data protection laws, this policy describes your rights and our obligations under those laws. For questions about this policy or to exercise your rights, contact us at nuzair.nuwais@aaya.ai or at the following address: Generation Aaya LLC, 110 Thomas Newell Way Suite 1454, Carrollton, GA 30117, USA.

Please note

• The App is provided for devotional and informational purposes. It may include AI-generated content. The App’s outputs are not a substitute for professional advice (medical, legal, psychological, etc.).

• The App may collect and process Personal Information as described below. Your use of the App indicates your consent to the practices described in this policy.

What counts as Personal Information
Personal Information means information about you that could identify you or that is associated with you. This includes, but is not limited to:

• Account data: email address, username, profile preferences.

• Usage data: features used, time spent, navigation paths, search history.

• Device and technical data: device type, operating system, IP address, language, crash reports.

• Location data (when enabled): approximate or precise location information.

• Content you provide: inputs, messages, files you upload or create within the App.

• AI-related data: prompts you provide and outputs generated in response to those prompts.

• Communications: inquiries or messages you send to us.

How we collect your data

• When you provide it directly (e.g., creating an account, adjusting settings, contacting support).

• Through automatic collection (e.g., usage analytics, device data, cookies and similar technologies as described in our Cookie Policy).

• From third-party services you connect to the App (with your permission or as allowed by the service’s terms).

How we use your data

• To provide, operate, and maintain the App and its features.

• To personalize your experience and tailor content and recommendations.

• To process subscriptions or payments (if applicable) and prevent fraud.

• To respond to inquiries and provide customer support.

• To analyze usage, improve reliability, and enhance security.

• To train, improve, or fine-tune AI features (subject to applicable laws and your choices about data usage).

Legal bases for processing

• Performance of a contract (providing the App and services).

• Legitimate interests (security, analytics, improvement of services).

• Consent (where required, especially for marketing or certain data uses).

• Compliance with legal obligations.

Sharing and disclosure of your data
We may share your Personal Information with:

• Service providers and contractors who help operate the App (hosting, analytics, payments, customer support, etc.).

• Affiliate entities within the Generation Aaya LLC group as needed to provide the Services.

• Payment processors and other necessary partners to facilitate transactions (if applicable).

• Law enforcement, regulators, or other parties when required by law or to protect rights and safety.

• Business partners or prospective buyers in connection with a merger, sale, or transfer of assets.

• With your consent or at your direction.

Data transfers and international transfers
Your Personal Information may be stored and processed in the United States or other countries. We use safeguards appropriate to the data and the destination (e.g., contracts and adherence to recognized data protection frameworks) to protect your information when it is transferred internationally.

Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your Personal Information from unauthorized access, disclosure, alteration, and destruction. This includes access controls, encryption where appropriate, and security monitoring. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention of your data
We retain Personal Information for as long as needed to provide the App, fulfill the purposes described in this policy, comply with legal obligations, and enforce our agreements. Data retention periods may vary by category (e.g., account data, logs, payments) and can extend beyond the end of your use of the App where required by law or for legitimate business purposes. When no longer needed, we will securely delete or anonymize your data.

Your rights
You may have certain rights regarding your Personal Information, depending on your location:

• Access and review: request a copy of the Personal Information we hold about you.

• Correction: update or correct information.

• Deletion: request deletion of your data in certain circumstances.

• Data portability: obtain a copy of your data in a machine-readable format.

• Restriction and objection: restrict processing or object to processing in certain situations.

• Withdraw consent: withdraw consent for processing where consent is the basis.

• Rights for US residents (CCPA-like rights): opt-out of the sale or sharing of certain Personal Information, request details about the categories of information collected, and request deletion where permitted by law.
  To exercise these rights, contact us at nuzair.nuwais@aaya.ai . We will respond in accordance with applicable law and provide arrangements for escalating or appealing if required.

Children’s privacy
The App is intended for users 18 years of age and older. We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us so we can take appropriate steps.

Cookies and Tracking Technologies
We use cookies and similar technologies to operate the App, analyze usage, and customize experiences. You can manage cookie preferences in the in-app consent banner or through browser settings as described in our Cookie Policy.

Marketing Communications
If you subscribe to marketing communications, you can opt out at any time. We will honor opt-out requests as required by law.

Third-party links and services
The App may link to third-party sites or services. Their privacy practices are independent of ours, and we are not responsible for their content or practices.

Your choices and how to exercise them
You can adjust many privacy settings within the App and manage communications preferences. For data rights, refer to the rights section and contact us as described above.

Changes to this Policy
We may update this Privacy Policy from time to time. If material changes are made, we will provide notice within the App or by other means as required by law. Your continued use of the App after changes constitutes acceptance of the updates.

How to contact us

• Privacy matters: nuzair.nuwais@aaya.ai

• Physical mailing address: Generation Aaya LLC, 110 Thomas Newell Way Suite 1454, Carrollton, GA 30117, USA