Baits that fade away

Soft baits for UK perch anglers, made to disappear if you lose them.

Every lure angler loses baits. Snagged, bitten off, cracked off on the cast. Most of them are PVC and they're still down there in fifty years.

Bromwell & Kent is a small Kent tackle brand working on something different: a 7cm paddle-tail shad in a material designed to break down if lost, with lead-free jig heads to match. Same size, same action, same price as the packs you already buy.

We're testing samples now. If it fishes, we'll sell it. If it doesn't, we won't.

Want to know when the first packs are ready? Leave your email below. No spam, ever.