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Seth Godin


Items of interest from this Ted Talk:
  • Leaders find a piece of the status quo and change it
  • We need to create tribes -- leading and connecting ideas
  • Most movements and leader find a group that is disconnected, but already has a yearning for change [in a second Ted Talk, Godin talks about focusing on the Innovators and the Early Adopters, not the middle majority.  If you focus on these outliers, then ideas will spread]
  • 3 questions for leaders: 1) who are you upsetting? (if you're not upsetting anyone, you're not changing the status quo), 2) who are you connecting? 3) who are you leading?
  • Challenge the status quo; build a culture
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