The Affordable Care Act (ACA) was signed into law on March 23, 2010. The ACA provides for establishment of an electronic marketplace where individuals may shop for insurance. This electronic marketplace, called an "Exchange," allows individuals to buy Qualified Health Plans (QHP) with Essential Health Benefits (EHB). Individuals purchasing health plans sold through an Exchange may be eligible for cost assistance. Open enrollment for coverage effective January 1, 2015 starts on November 15, 2014 and will close on February 15, 2015. To learn more about the new marketplace and to shop for plans, visit the federal exchange at HealthCare.gov.