Marketing (MKTG) Mission Statement

Students majoring in marketing are introduced to the marketing management process, which is a systematic review of the principal activities required to understand (1) the context in which products 

and services must be marketed, (2) customer needs, (3) strategic options, (4) marketing program development and (5) evaluation 

of marketing effectiveness. The marketing curriculum focuses 

on traditional and online marketing skills needed in various 

business settings and industries.

Marketing (MKTG) Student Learning Outcomes

1.  Communicate effectively and professionally both orally and in           writing within the context of the business world.

2.  Demonstrate competence in the use of electronic tools –hardware           and software-to research, manage, and present information.

3.  Demonstrate use of quantitative and qualitative strategies to                       support organizational decision- making based on analysis of           functional business areas including accounting, management, and    marketing.

4.  Demonstrate the ability to solve problems using programmed and              non-programmed decision techniques using logical reasoning for      evaluating information and data.

5.   Demonstrate the ability to work ethically, effectively, and                respectfully with people of diverse backgrounds and with people      who have different roles, social affiliations, and personalities.