UNDERGRADUATE AT UW-MADISON?
Earn CA$H by participating in BRITE Lab experiments - Visit PARTICIPATE to learn more.
2016-2017 BRITE Lab Research Grants - Request for Proposals (RFP)
2016-2017 RFP Now Available
BRITE Lab Calendar Website
RESEARCHERS: To view currently scheduled experiments in the lab, as well as determine when the lab is available to schedule your own experiments, please visit our NEW calendar link at: BRITE Lab Calendar. The old reservation system has been retired. Please update your bookmarks.
Past BRITE Lab Grant Recipients can be viewed HERE
About the BRITE Lab
Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.
The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.
BRITE Lab Seminar Series
Beginning Fall 2013, the BRITE Lab has routinely hosted a workshop seminar series. The series often features visiting scholars who present their academic work at the BRITE Lab. Please the following link to view the workshop schedule: BRITE Lab Seminar Series.
Researchers: Join Our BRITE Lab E-mail List
To keep current with BRITE Lab news and events, join our email list.