Welcome to the University of Wisconsin-Madison Behavioral Research Insights Through Experiments (BRITE) Lab!
  • Feel free to explore this website to learn more about our researchers, projects, and facilities. 
  • If you are an undergraduate student and would like the opportunity to earn money by participating in experiments in the lab, please click on the PARTICIPATE link in the navigation bar on the left side of your screen.


About the BRITE Lab

Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.

The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.

BRITE Lab Grants Request for Proposal (RFP)

The BRITE Lab has issued an RFP for academic grants, which can be accessed using the following link: BRITE Lab RFP

BRITE Lab Seminar Series

Beginning in the Fall semester of 2013, the BRITE Lab will host a workshop series. This workshop series will feature several visiting scholars who will present their academic work at the BRITE Lab. Please the following link to view the workshop schedule: BRITE Lab Seminar Series.

BRITE Lab E-mail List

If you would like to keep current with news and events that are occurring in the BRITE Lab, please email the Lab Manager to be added to the e-mail list!


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