Welcome to the University of Wisconsin-Madison 
    Behavioral Research Insights Through Experiments 
                                     (BRITE) Lab



        Feel free to explore this website to learn more about our 
researchers, projects, and facilities. 





        ARE YOU AN UNDERGRADUATE AT UW-MADISON? 
Earn money by participating in BRITE Lab experiments! Visit PARTICIPATE to learn more.


UPDATE: New BRITE Lab Calendar Website

RESEARCHERS: To view currently scheduled experiments in the lab, as well as determine when the lab is available to schedule your own experiments, please visit our NEW calendar link at: BRITE Lab Calendar.  The old reservation system has been retired.  Please update your bookmarks.


 2014-2015 BRITE Lab Grants Request for Proposal (RFP)

The BRITE Lab has issued an RFP for academic grants, which can be accessed at: BRITE Lab RFP.                SPRING 2015 PROPOSALS ARE CURRENTLY UNDER REVIEW

Past BRITE Lab Grant Recipients can be viewed HERE



About the BRITE Lab

Established in 2012, the Behavioral Research Insights Through Experiments (BRITE) Lab is a state-of-the-art facility for laboratory data collection for business, consumer science, and other social sciences. The lab is located in room 2117 in the University of Wisconsin-Madison School of Human Ecology in Nancy Nicholas Hall. To obtain directions to the lab and a map of the lab's location, please click on the Lab Location and Directions link in the navigation bar.

The BRITE lab is used by faculty and graduate students in a variety of research areas. Please use the navigation bar to the left of your screen for more information on people, publications and working papers, lab affiliates, and researcher guidelines for BRITE Lab use.


BRITE Lab Seminar Series

Beginning Fall 2013, the BRITE Lab has routinely hosted a workshop seminar series. The series often features visiting scholars who present their academic work at the BRITE Lab. Please the following link to view the workshop schedule: BRITE Lab Seminar Series.


Join Our BRITE Lab E-mail List

To keep current with BRITE Lab news and events, email the Lab Manager to be added to our e-mail list.


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