Business Arts‎ > ‎

Sports and Entertainment Management

Grade:  9, 10, 11, 12
Semester Credits: 2.5
Prerequisite: None
Graduation Requirement:   21st Century Life and Careers

Sports and Entertainment Management will introduce students to the basic principles of sports and entertainment management, including the marketing of events.

In this course students will examine the major steps involved in planning, marketing, managing, financing, and promoting industry events.  Students will learn how to develop a marketing plan as well as developing an understanding of how marketing is used to influence society’s buying decisions.  Sports and Entertainment Management is designed for students who have an interest in developing the skills, aptitudes, and knowledge necessary for success in the area of management and marketing within the sports industry.