Business Arts‎ > ‎

Digital Marketing

Grade:  9, 10, 11, 12
Semester Credits:  2.5
Prerequisite:  None
Graduation Requirement:  21st Century Life and Careers

Digital Marketing is designed to explore channels of non-traditional (TV, Print, Radio) advertising.  It is the promotion of products or brands via one or more forms of electronic media tools such as social media, online listening and monitoring, web analytics, search engine optimization, and email marketing.  Students will learn the fundamentals of marketing concepts with a heavy focus on the methods and challenges in the digital marketing arena.