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Framing Adolescent Health Webinar Series


As members of the adolescent health community we all ---both as individuals and in our agencies or organizations --- have a role to play in shaping how people think about and support young people to be healthy.

Led by a former advertising executive, this webinar series will borrow strategies used by commercial advertisers, leverage the best thinking of cognitive linguists and apply findings from the latest communications research. We’ll consider overarching strategies, individual word choices, how content is structured, communicating from an “audience-centric” place and get real about the role communications actually can play in our work.

All are welcome, but the content in this series is specifically for adolescent health champions with a special emphasis on those in public health systems.


 Past Events

Event #1" The Bottom Line (series kick-off)
February 27, 2018
This “kick-off” session is really more of a rant. The session will provide a quick, macro view of the framing issues that define our communications challenges when it comes to supporting the health of young people.  
Event Archive
Event PowerPoint
Download handouts below

Event #2: Framing 101
March 13, 2018
Framing 101 This session is a return to the basics: What is framing? What’s the difference between marketing and communications? How do we craft messages and communications that are “well framed.” How do we pick -- and learn about -- our core audiences? What does it mean to talk about my values? Concepts will be explore through media analysis and tools.
Event Archive
Event PowerPoint
Download handouts below

Event #3: Adolescents & Sex
March 27, 2018
A presentation of framing recommendations for communicating about adolescent health in general and sexual health specifically. We’ll take a deeper dive into competing priorities, critique public health materials and align our communications with our developmental strategies.
Event Archive
Event PowerPoint
Download handouts below

Event #4: Equity, disparities, social determinants

April 10, 2018
Just because we find adolescent health disparities data compelling doesn’t mean anyone else does. In fact, to some audiences, our continued promotion of this data serves to reinforce corrosive beliefs about race, gender, sexual orientation and age. In this session we investigate how to minimize the damage and blaze a new trail for how MCH thinks about health and health disparities.
EVENT ARCHIVE  
EVENT POWERPOINT
Download handouts below

PRESENTER:

Webinar Facilitator This series is facilitated by Glynis Shea, Communications Director for the Konopka Institute (Department of Pediatrics) at the University of Minnesota. A former Saatchi & Saatchi ad exec, she now collaborates with the youth serving community to build public will through communications.

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Rena Large,
Mar 20, 2018, 11:34 AM
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Rena Large,
Mar 20, 2018, 11:29 AM
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Rena Large,
May 2, 2018, 6:11 AM
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Rena Large,
May 2, 2018, 6:26 AM
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Rena Large,
Mar 5, 2018, 8:32 AM
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large027 University of Minnesota,
Mar 28, 2018, 9:48 AM
Ċ
Rena Large,
Mar 20, 2018, 11:32 AM
Ċ
large027 University of Minnesota,
Mar 28, 2018, 9:48 AM
Ċ
large027 University of Minnesota,
Mar 28, 2018, 9:48 AM
Ċ
large027 University of Minnesota,
Mar 28, 2018, 9:48 AM
Ċ
Rena Large,
May 2, 2018, 6:20 AM
Ċ
Rena Large,
May 2, 2018, 6:20 AM
Ċ
Rena Large,
May 2, 2018, 6:20 AM
Ċ
Rena Large,
May 2, 2018, 6:20 AM
Ċ
Rena Large,
Mar 5, 2018, 8:34 AM
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