Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and media and specialize in the automotive markets. Her work has been published in Marketing Science and Management Science. Xu was named as a Young Scholar by the Marketing Science Institute (MSI) in 2018, a biennial award given to the most promising scholars in marketing and closely related fields whose work suggests they are potential leaders of the next generation of marketing academics. Her research was funded by the Marketing Science Institute (MSI) Grant and Carlson Dean's Small Research Grant. While at USC, she was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research. Linli Xu has a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).

Curriculum Vitae