Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and media and specialize in the automotive markets. Her work has been published in Marketing Science and Management Science. She has presented at several marketing conferences, including UTD-FORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research while she was at USC. Linli Xu has a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).

Curriculum Vitae