Linli Xu, Kenneth C. WilburJorge M. Silva Risso (2018), Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples, Management Science, 64(7), 3187-3207.

Linli Xu, Kenneth C. WilburS. SiddarthJorge Silva-Risso (2014), Price Advertising by Manufacturers and Dealers, Management Science, 60(11), 2816-2834.

Kenneth C. Wilbur, Linli Xu, David Kempe (2013), Correcting Audience Externalities in Television AdvertisingMarketing Science, 32(6), 892-912.

Working Papers and Works in Progress

Mitch LovettRenana Peres, Linli Xu, There's No Free Lunch: The Effect of Advertising on Word-of-Mouth, Conditionally accepted, Quantitative Marketing and Economics

Rex Yuxing DuLinli Xu, Kenneth C. WilburShould TV Advertisers Maximize Immediate Online Response, Revision invited, Journal of Marketing.

Linli Xu, Song Yao, Yi Zhu, Jiaoju Ge, The Impact of Surge Pricing in Ride-Sharing Marketing.

Carlson School of Management