Linli Xu, Kenneth C. WilburJorge M. Silva Risso (2018), Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples, Management Science, 64(7), 3187-3207.

Linli Xu, Kenneth C. WilburS. SiddarthJorge Silva-Risso (2014), Price Advertising by Manufacturers and Dealers, Management Science, 60(11), 2816-2834.

Kenneth C. Wilbur, Linli Xu, David Kempe (2013), Correcting Audience Externalities in Television AdvertisingMarketing Science, 32(6), 892-912.

Working Papers

Mitch LovettRenana Peres, Linli Xu, Can Your Advertising Really Buy Earned Impressions? the Effect of Brand Advertising on Word of Mouth, Conditionally accepted, Quantitative Marketing and Economics

Rex Yuxing DuLinli Xu, Kenneth C. Wilbur, Assessing TV Ad Spots by Immediate Online Response: Towards a Deeper Understanding, under review, Journal of Marketing.

Kenan Zhang, Hongyu Chen, Linli Xu, Song Yao, Jiaoju Ge, Xiaobo Liu, Yu (Marco) Nie, "Virtual Connectivity is a Mixed Blessing for Ride-Hailing."

Carlson School of Management