UM Online Survey

Latino Retail Businesses: View from Latino Business Community Experts


You are invited to participate in a research study concerning Latino retail entrepreneurship. You were selected as a possible participant because you were identified as a Latino business community expert. We ask that you read this form before agreeing to be in the study.


This study is being conducted by professors Hye-young Kim and Kim Johnson faculty members at the University of Minnesota Retail Merchandising Program and Claudia Cody, extension faculty member . The objectives of this project are to: (a) uncover characteristics associated with successful Latino-owned retail businesses; (b) identify unique problems encountered by Latino retail entrepreneurs; and (c) develop recommendations to overcome obstacles encountered. The results will provide beneficial insight to community organizations, extension educators, and policy makers who promote economic development and job creation in Latino neighborhoods.


We are recruiting experts from a range of organizations to participate in the research. As a Latino community business leader, you will be asked to first, respond to a series of open-ended questions. Next responses from all participating experts will be summarized along with reasons provided for responses. No names of participants are identified. The summary of expert responses will be sent back to you.  You will then be asked to read those summarized statements and to make your final response to each question. You will be encouraged to reach consensus by revising your earlier answers in light of the replies of other participants. You will be sent a $100 Target gift card at the end of your participation. We believe your input is critical to our goal of facilitating Latino entrepreneurs and businesses within the state of Minnesota 


The records of this study will be kept completely private. Any report of this study will not include any information that will make it possible to identify you are a participant. Research records will be kept in a locked file; only researchers will have access to the records.There is no physical or psychological risk to you in this study. Your participation in this study is entirely voluntary. Your decision about whether to participate will not affect your current or future relations with the University. If you decide to participate, you are free to withdraw at any time without affecting those relationships.


Please click this online survey link. Thanks for your participation!!



Jan 17, 2011, 12:01 PM