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Participating in the Elite Eight Case Challenge

Teams from the eight schools listed at right are invited to participate in the Elite Eight competition. The case is not revealed to any participants until Thursday (11/7) night in order to prevent unnecessary preparation work. Part of the challenge is the limited time frame.

Previous Winners

The top three teams in last year's competition were:

1. Haas School of Business (University of California, Berkeley)

2. Ross School of Business (University of Michigan)

3. Carlson School of Management (University of Minnesota)

Participant Benefits

  • A chance to test your brand management skills with a real challenge facing one of the competition's sponsors
  • An opportunity to network with brand management and marketing professionals from sponsoring companies and marketing students from schools around the country
  • Select meals provided (see schedule) 
  • Gift package from sponsoring companies

Participants Responsible For

  • Travel to and from the Minneapolis/St. Paul airport
  • Hotel accommodations in Minneapolis. We have a special rate at the Courtyard Marriott in Minneapolis - coming soon
  • Any additional resources like textbooks that might help you develop your case

Additional Information


Past Participating Schools