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November 7-9, 2013
About the Competition
Now in its 13th year, the Elite Eight Case competition brings together top brand management students, professionals and academics from across the country for a three-day competition highlighting the challenges facing brand managers in today’s competitive marketplace.

The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 30 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, allowing partner companies the opportunity to critically assess students’ brand management, teamwork and problem-solving skills. Following the conclusion of all presentations, the participants and partners attend a social-hour and awards banquet.

Competition Location
The competition is held at the Carlson School of Management on the University of Minnesota's West Bank campus in Minneapolis.  

Participant Central
Questions? Contact Peter Chen (
Event Schedule/Agenda - Coming Soon

Does your school want an invite?
Currently, the Elite8 Case Competition is an invite-only event.  However, in the occasion that we have an opening, we would love to consider your program.  Please send all requests to

For more information please contact the Elite Eight: