De Liu

De Liu
Associate Professor & 3M Fellow in Business Analytics
Carlson School of Management | 321 - 19th Avenue South, 3-418 | Minneapolis, MN 55455
University of Minnesota

Office phone: 612-626-4480

SSRN Page | Google Scholar | Research Gate | Faculty Page

My general research interests lie in combining economic thinking with sociological and psychological perspectives in analyzing and designing mechanisms for digital markets and platforms. His current research deals with economics of Internet auctions & contests, gamification, social media and social commerce, crowdfunding and Internet finance. My research has appeared in outlets such as MIS Quarterly, Information Systems Research, Journal of Marketing, Journal of Market Research, Production and Operations Management. I currently serves as an associate editor for Information Systems Research and Journal of Organizational Computing and Electronic Commerce. I teach big data and business analytics courses at Carlson School, and serve as the Program Director of the MS in Business Analytics, and PhD coordinator of Information and Decision Sciences. 

Research Interests

  • Economics of Internet Auctions and Contests
  • Gamification in Digital Health and Learning
  • Social Media and Social Commerce
  • Crowdfunding and Internet Finance

Working Papers

Economics of Internet Auctions and Contests:

* This research stream is partly supported by the National Science Foundation of China under Grant No.71571044
  1. Experts versus the Crowds: A Comparison of Selection Mechanisms in Crowdsourcing Contests  (with Liang Chen and Pei Xu). Revising for Resubmit. SSRN
  2. New Privacy-Preserving Ascending Auction for Assignment Problems (with Adib Bagh), Revise and Resubmit at Management Science. SSRN (older version).
  3. Economic Analysis of Reward Advertising (With H. Guo, X. Zhao and L. Hao). Revise and Resubmit at Production and Operations Management.
  4. Sponsored Search Auction with Comprehensive Utility (with Shulin Liu and Dongfeng Liu). Under review.

Social Media and Social Commerce:

  1. Beyond Consumption: Do Social Network Friends Turn You into Reviewers? (with Z. Ke, A. Gupta, D. Brass), Revise and Resubmit at MIS Quarterly.
  2. Gender, Networks and Knowledge Production (with J. Ling, A. Mehra, D. Brass and S. Borgatti), Revise and Resubmit at Administrative Science Quarterly
  3. Just Enjoy it! The Effect of Model Attractiveness in Online Review Helpfulness (with Y. He, X. Guo, GQ Chen), In preparation for submission. 
  4. The Ebb and Flow of Online Word of Mouth (with Z. Ke and A. Gupta)

Gamification in Health and Learning:

  1. GAMESIT: A Gamified System for Information Technology Training (with J. Park, M.Y. Yi, R. Santhanam), Under review.
  2. Gamified Technology-Mediated Learning:The Role of Individual Differences (with M. Shen, D. Evans, and R. Santhanam)
  3. Incentives in a Real-World Decision Aid for Promoting Physical Activity (with Yash Babar, Shawn Curley, Zhihong Ke and Zach Sheffler)

Crowdfunding and Internet Finance:

  1. Better to Give than to Receive: Impact of a Donation Option on Reward-based Crowdfunding Campaigns (with Zhigang Cai and Jason Chan), Under review.


Selected Journal Publications:

  1. Pei Xu and De Liu. Product Engagement and Identity Signaling: The Role of Likes in Social Commerce for Fashion Products (2018). Forthcoming in Information and ManagementPDFSSRN.
  2. Gord Burtch, Yili Hong, and De Liu. On the Effects of Provision Points in Online Crowdfunding (2018). Journal of Management Information Systems 35 (1) 117-144. PDF, SSRN.
  3. Liu, De, Radhika Santhnam, Jane Webster (2017). Towards Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems. MIS Quarterly 41(4) 1011-1034PDFSSRN (abstract)
  4. Rui, Huaxia, De Liu, Andrew B. Whinston (2017). Allocation and Pricing of Substitutable Goods: Theory and Algorithm. Production and Operations Management 26(5): 767-783SSRN, PDF.
  5. Chen, Liang, Zihong Huang, De Liu (2016). Pure and Hybrid Crowds in Crowdfunding Markets. Financial Innovation 2(1) 1-19. SSRN | PDF
  6. Santhnam, Radhika, De Liu, Milton Shen (2016). Gamification of Technology-Mediated Training: Not All Competitions Are the Same. Information Systems Research 27(23):453-465. SSRN PDF
  7. Liu, De, Daniel J. Brass, Yong Lu, Dongyu Chen (2015). Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding. MIS Quarterly 39(3): 729-742. PDF | SSRN
  8. Liu, De, Siva Viswanathan. Information Asymmetry and Hybrid Advertising (2014). Journal of Marketing Research 51(5):609-624. Download SSRN
  9. Li, Jun, De Liu, and Shulin Liu (2013). Optimal Keyword Auctions for Optimal User Experiences. Decision Support Systems 56(2013): 450-461. Download | SSRN
  10. Liu, De, Xun Li, and Radhika Santhanam (2013). Digital Games and Beyond: What Happens When Players Compete. MIS Quarterly 37(1) 111-124. Download
  11. Liu, Shulin, Jun Li, and De Liu (2012). Multi-attribute Procurement Auctions with Risk Averse Suppliers. Economics Letters 115(3) 408-411. Download | SSRN
  12. Liu, De, Gautam Ray, and Andrew B. Whinston (2010). The Interaction between Knowledge Codification and Knowledge Sharing Networks. Information Systems Research 21(4) 892-906. Download
  13. Liu, De, Jianqing Chen, and Andrew B. Whinston (2010). Ex-Ante Information and Design of Keyword Auctions. Information Systems Research 21 (1): 133-153. Download
  14. Chen, Jianqing, De Liu, and Andrew Whinston (2009). Auctioning Keywords in Online Search. Journal of Marketing 73(4), 125-141 Download
  15. Wu, Jiming and De Liu (2007). The Effects of Trust and Enjoyment on Intention to Play Online Games. Journal of Electronic Commerce Research 8 (2), 128-140. Download
  16. Liu, De, Xianjun Geng, and Andrew B. Whinston (2007). Optimal Design of Consumer Contests. Journal of Marketing, Vol. 71 (October 2007), pp140-155. Download
  17. Liu, De and Jianqing Chen (2006). Designing online auctions with past performance information. Decision Support Systems, 42, 1307-1320. Download
  18. Chen, Guoqing, Qiang Wei, De Liu, Geert Wets (2002). Simple association rules (SAR) and the SAR-based rule discovery. Computers & Industrial Engineering 43(2002) 721-733. Download

Book Chapters:

  1. Liu, De, Xianjun Geng, A. B. Whinston (2007). Status Seeking and the Design of Online Entertainment Communities. In Karmarkar, Uday S. and Uday M. Apte, eds. Managing in the Information Economy: Current Research Issues. New York, NY: Springer. Download
  2. Susarla, A., D. Liu, A. B. Whinston (2003). Peer-to-Peer Knowledge Management. In C. W. Holsapple (eds) Handbook on Knowledge Management. Berlin, Germany: Springer. Volume 2: 129-140.Download
  3. Liu, De, Jianqing Chen, A. B. Whinston (2007). Current Issues in Keyword Auctions. SSRN


Last update: 10/18/2017