Brand, Marketing & Events

Brand, Marketing & Events

What we do

We provide brand, marketing, and event consulting. We reinforce the college’s strategic initiatives by developing marketing materials and implementing purpose-driven events to more fully engage CLA alumni, donors, faculty, staff, students, and future students in the life of the college.

How we can help

CLA Branding

We have developed a brand guide for our College with guidelines on:
  • Wordmark use
  • Color
  • Typography
  • Photography
  • Video
  • Social media
  • PowerPoint
  • Mass email
  • Department/personal email signatures

Events and Promotion

We can meet with you to consult on planning and promoting your event. Additionally, we have developed an events resource guide that covers:
  • Planning
  • Promotion and communication
  • Event logistics
  • Canceling an event
  • Post-event follow-up

CLA-Branded Signage and Decor

We have CLA-branded decor, podium signs, and retractable banners that can be checked out for events.

Why it matters

Strong branding consistently and persuasively articulates what the College of Liberal Arts at the University of Minnesota offers with greater unity, clarity, and visual harmony—whether the message is delivered online, in video, in person at an event, in print, or on your favorite water bottle. 


Tessa Eagan
Director of Marketing & Brand
  • Brand use
  • Printed invitations

Megan Mehl
Events Specialist
  • Event consultation
  • Check out signage or decor

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