I am an Assistant Professor at Stephen M. Ross School of Business, University of Michigan. I am interested in doing research in empirical operations management and business analytics. My research are primarily concerned with measuring consumer behaviors, understanding and developing complex yield management and pricing systems in various service industries, air-travel, hospitality and retailing in particular. Recently, I have also been working on supply chain and health care related issues. I have worked with large-scale datasets, including transactions, pricing, inventory, scheduling, consumer online search and click streams, and have implemented some of my work in real business settings. My research has won several best paper awards and enjoyed coverage by The Economist, New York Times, CNN, CCTV-America and Forbes.