Jihoon Cho

Ph.D. in Marketing, University of Michigan


My research focuses on building empirical models to examine how customer expectations of service performance evolve over time, affecting customer evaluations and business outcomes. 





Stephen M. Ross School of Business, R5431
University of Michigan
701 Tappan Street, Ann Arbor, MI 48109
jihoonch@umich.edu | (734) 277-5565