Eric Schwartz
Assistant Professor of Marketing
734-936-5042
701 Tappan Street, Office R5472
Ann Arbor, MI 48103-1234

RESEARCH
  > Published Articles
  > Published Conference Papers 
  > Papers Under Review
  
> Working Papers in Progress
 
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PUBLISHED ARTICLES

Schwartz, Eric M., Eric T. Bradlow, Peter S. Fader (2017) "Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments,Marketing Science, 36(4):500-522.

Schwartz, Eric M., Eric T. Bradlow, Peter S. Fader (2014) "Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data," Marketing Science, 33 (2): 188-205.

Berger, Jonah, Eric M. Schwartz (2011) "What Drives Immediate and Ongoing Word of Mouth?", Journal of Marketing Research, 48(5): 869-880.


PUBLISHED CONFERENCE PAPERS

Chojnacki, Alex, Chengyu Dai, Arya Farahi, Guangsha Shi, Jared Webb, Daniel T. Zhang, Jacob Abernethy, and Eric M. Schwartz (2017) "A Data Science Approach to Understanding Residential Water Contamination in Flint," In Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 1407-1416.

Fairchild, Kenneth, Bryan Orme, Eric M. Schwartz (2015) "Bandit Adaptive MaxDiff Designs for Huge Number of Items,Sawtooth Software Conference Proceedings


 PAPERS UNDER REVIEW


Misra, 

Kanishka, 

Eric M. Schwartz

, Jacob Abernethy (2017) 

"Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments,"  Under 2nd Round Review at Marketing Science

Aribarg, Anocha, Eric M. Schwartz (2017) "Consumer Responses to Native Advertising," Invited for Revision at Journal of Marketing Research.

"On the Search for Lead Pipes in Flint" with Jacob Abernethy, Alex Chojnacki, Arya Farahi, Jared Webb


 WORKING PAPERS IN PROGRESS

"Bandit Adaptive MaxDiff: Best-Arm Identi.cation for Scalable Idea Screening" with Alexander Zaitzeff Kenneth Fairchild, Bryan Orme

"Sequential Allocation for Customer Acquisition" with Katie L. Yang and Peter Fader



Subpages (1): Publications