Mr. Alicia’s vision was to create a book that captured the practical wisdom that comes from experience and share it with professionals, whether they are just starting out or have spent years in the field. “The book is almost like a mentor for young therapists to turn to for guidance,” Mr. Alicia says, “but it is also a refreshing reminder for veteran therapists to reconnect with the simple focus of putting the client first and building their practice one client, one massage at a time.”
The Massage Therapist’s Handbook looks at navigating the many decisions involved in starting and maintaining a massage therapy business. It explores basic questions such as: How do you get clients? What’s the secret to retaining clients? Should you advertise? What does the massage therapist need to do to stay healthy and balanced?
The Swedish Institute community of faculty, staff, students and alumni congratulate Mr. Alicia on his accomplishment! The Massage Therapist’s Handbook is available at the Swedish Institute bookstore and online at Amazon, Barnes and Noble, iUniverse and Massage Space NYC.