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Making the most of your holiday cottage

First impression - attracting guests

Remember, the new age holiday maker turns straight to Google to search for their perfect holiday rental. Gone have the days of advertising in the back of a magazine with 15 words about your property, one thumbnail sized picture of the outside. Renters expect to know more about what they are going to get before they arrive. With the ease of show casing your property on a website where the renter can within seconds see 10 good sized photographs, floor plans and exact map location. Most people searching on the internet have probably viewed 10 properties or more within their first 5 minutes of searching. This means the competition is hotting up, there is no place to hide for the holiday home owners with the 'that'll do' attitude.  It is the case that the fresh modern looking properties are having their best years ever whilst the holiday homes that are looking a little long in the tooth with granny's old sofa inside are blaming it on the recession. 
 
The interior shots are most within your control to influence; here are a few of our suggestions;

Colour and design

Sofas, curtains and pillows - can make all the difference!

YES! Keep it simple and in-toning. Even for rural rustic cottages, we recommend simple plain colours, and clean ‘modern’ design. Beware floral! 

YES! ‘Cool’ colours such as whites creams blues and greys often photograph well and help to give an impression of tranquillity

YES! If you prefer a more colourful interior, try to go for splashes of bold amid a more ‘plain’ background

Yes Please!                                                                                                                 Yes Please!

        




















Steer clear from this look:

       
NO! Floral or other mixed patterns are often difficult to photograph well, and can risk looking dated

NO! Remember, furniture and soft furnishings are most often giveaway items to show the quality of a holiday let. They can be an expensive investment, but cast off sofas and old curtains can lose you a booking in seconds and not replacing them is a false economy. No second-hands from granny!

No Thanks!                                                     No Thanks!                                                          No Thanks!

                          














The bed

At the heart of any great holiday cottage is the bed. A bed should look inviting; If you are still using that set of faded linen that you bought in the 90's with one Tesco value pillow and grannies old headboard you need to start again!  We would recommend good quality white 100% Egyptian cotton with perhaps a colourful throw along the bottom of the bed with a generous number of goose down pillows.

Yes Please!                                                                                                                 Yes Please!


















       

Steer clear from this look:

No Thanks!                                                     No Thanks!                                                          No Thanks!

                        
           



                                                                                                                                                                                                                   No Thanks!       

Holiday vs home

Remember what works well in a family home environment is not necessarily what people want on holiday - keep potential clutter to a minimum, anything that is not functional or aesthetic should be stored elsewhere! 


Exterior shot

When considering the exterior shot... What a difference it can make to take the photo on a blue sky day. A dreary wet exterior photo isn't helping prospective guests take the bait. It can be tricky for us to coordinate a photo shoot for you on a sunny day, so next time the sun is out, grab your camera and take a few new shots. 



Before booking - they will consider;


Internet

In this day and age, people expect wireless internet access whilst they are away. Whether for running their own business or checking Facebook in the evening, it is often their make-or-break for deciding on your property or looking elsewhere . Although this may mean some time and expense on your behalf to install and get up and running, this is a near essential component for good occupancy of your cottage. 


      

Dogs

This isn't for every holiday owner or property but we can say with certainty that where we are on Exmoor, in good walking country, allowing dogs can increase bookings by up to 45%. There can be more wear and tear from having them in the property but the additional income and charge for bringing their pet takes care of that. The counter argument that some guests look for properties which are pet and allergy free is weak compared to the demand of pet welcome properties. We have two identical properties side by side, one which takes pets, one which doesn't. To date the takings are nearly double on the pet welcome property. Stair gates can be a useful way of ensuring downstairs-only pet space.

Children

Once your holiday cottage is looking pristine it can feel daunting to allow little ones with sticky fingers to visit... However many families with children opt for UK holidays to avoid the expense and hassle of flying abroad. Families are a large part of the English holiday rental market. We rarely see difficulties or damages caused by children. Providing a cot and high-chair are extra avenues for attracting these potential guests.

Reviews

With the internet making information ever more freely available, people are increasingly turning to unbiased second opinions from those in the know - your previous guests. We do our best to encourage guests to rate their stays with independent ‘Tripadvisor.’ This gives holiday seekers confidence in taking the plunge and committing to booking. Of course, bad reviews can do a lot of harm, so read on to see some of our tips on ensuring they have a happy holiday... 



The holiday experience - repeat bookings

If you can meet, or even better, surpass your guests expectation once they have stayed then you have a strong chance of a rebooking for the following year. Repeat bookings are a really good indication of the standard of your property. A holiday cottage without returning customers is never going to be a good business, as you have to resell all your rental weeks to a complete new set of customers each year.  This is why for new holiday properties, the first year is always the hardest, having to start from scratch. By the 3rd year you should be in full swing with a good handful of returning guests. If you haven't, there is something wrong! 

Our tips for happy guests;

Quality

Furnishings, fittings, finishes - as mentioned for making your photographic first impression. Make sure they hold up to expectations!
Remember you must have sufficient cutlery for the maximum number of guests you can accommodate. Matching sets and good quality utensils can make a big difference to the ‘feel’ of quality to a holiday experience. We often receive feedback from guests suggesting improvements be made in this area. 

Cleanliness

Excellent cleanliness is essential throughout the property; guests can be surprisingly interested in cleanliness of the ‘hard to reach’ places like store cupboards, hidden corners etc. We advise a periodic ‘deep clean’ of your property to ensure everything is covered - it can be difficult for cleaners to cover everything between every change. 

Lighting

Perhaps easily overlooked, particularly if you are more accustomed to visiting your property during daylight hours rather than having lived there yourself. Good lighting, particularly bedside lamps, over kitchen work-surfaces, and in living areas can go a long way to setting the ambience and comfort of your guests.


Attention to detail

To provide a memorable and impressionable experience, often the small things bring the most delight. Good quality soaps, towels, a few games in the cupboards or consideration for the ‘extras’ that make for an extra special stay rarely go unnoticed.

Welcoming personal touches

Investing in the provision of a welcome hamper or bottle of wine can really set off their holiday to a good start, making any potential short-falls later on much more easily overlooked. We have found that guests frequently leave feedback or reviews saying how much this is appreciated. Personally visiting your guests on arrival goes a long way to making them feel welcomed and a sense of connection to you and your property - helping to ensure those repeat bookings. A handwritten personalised note or housekeeper to stand in your place are other possibilities if being there in person is not an option for you.


Of course, there is no such thing as a ‘perfect’ holiday cottage, as everyone has varying taste and expectations. Don’t worry if this list seems a bit daunting - just aim high and you will find the benefits far outweigh the efforts involved. Feel free to ask us our advice on anything you are unsure of.


We hope you enjoy the satisfaction of seeing happy holiday-makers back again to your property each year - we at The Best of Exmoor certainly do.