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The Architect

Level 1 Design and Visual Communication

AS91069
Version 3
Promote an organised body of design work to an audience using visual communication techniques.
   
 Internal  4 credits



What do you need to do for Excellence???


Accuracy in laying out the elements on the poster.
Creating a visual impact when you look at the poster.
Precise use of the techniques used to produce the poster.
Knowing what you are doing and why you are doing it.


AIMING FOR EXCELLENCE!!!

Introduction

You will look at the work of a range of architects.

You will then choose one of those designers and produce an A3 / A2 poster about their work.

You will present your work as a project, where you have produced layout ideas based on visual communication techniques.




Design Brief.

You must design a poster to promote the work of a famous architect.

This poster must contain both images and written information about the architect.


The project is divided into tasks.





Task 1 : Choose the Architect

Links to some possible architects to focus on are here :-


You need to look through at the work of each one and decide which one that you like the best and that you are going to focus on.


 Frank Lloyd Wright  Frank Gehry  Le Corbusier
 
 
 





Task 2 : Research

You will need to find out lots of information about your architect’s work.


You need to find :-

1) Good quality pictures of their work .

2) Some written information about their work / buildings / style.
3) A photograph of the architect.


Organise your research into the most relevant things that you will need to include to showcase this designer’s best work to some one who knows nothing about them.

You may include photographs and drawings of the buildings designed by your chosen architect.




Step 1 - The Images

  • Find as many different pictures of your architects work that you can. ( as many different examples of their work as you can find )
  • Focus on 2 or 3 different buildings and find a variety of pictures of those buildings. ( inside, outside, different angles, design drawings etc )
  • Find 1 or 2 pictures of the architect. ( just the face will be ok )
Put all of these photographs in a Picasa web album and embed the album slideshow onto your Google Site.



Step 2 - Collect your information

Use the links you have been given earlier to find information about your chosen architect.
Copy and paste the information that you find on the internet onto this document.

Step 3 - Analyse your Information

Read through this when you have collected it and use the highlighter on Google Docs to highlight the parts that you think are important.
Now you need to make a copy of this Google drawing and fill it in with your analysis.



Step 4 - Produce your Write Up

You are now going to look at all of your research and analysis and write about your architect in your own words.
Use the questions on this document to help you.




Make sure you put all of these documents into your Visual folder in your Google drive.
Make sure that you embed all of these documents onto your DVC Google site.




Task 3: Designing your layout

You will use thumbnail sketches and paper layouts to start to design where everything is going to go on your poster.

What effect are you trying to achieve with the layout of your design ?

Looking at Existing poster Designs


Looking at some existing poster designs and analysing why they are laid out like they are, will help you design your layouts.
Click this link here for some work to do on analysing posters.


Layout Exercise

Make a copy of the Google drawing shown here.
You have the following elements to layout on your page :-
1 picture needs to be bigger than the others
3 smaller pictures
The title
Some text (there are 2 blocks included here, you can split it up more if you want)

Move, rearrange, resize, change the font.....
Link your layout onto the Google Plus community for everyone to see and critique.



Thumbnails


You are going to draw thumbnail sketches for your poster designs.
Your designs need to advertise your chosen architect and their work.

Key points to include in you thumbnails :-
  • What is the main image you are going to use? 
  • What other images are you going to include in the design?
  • Where will the name of your architect go? 
  • Where will the written information about your architect go?

You are to photograph your thumbnails sketches and upload your photos to a Google doc.
You must analyse your sketches as you do them ...

Analysis

You notes with your thumbnails can be in the form of bullet points.
Try and cover some of the following points with each of your design concepts.

 
  • What is the focus of attention as soon as you look at the design?
  • How has this element been made the focus of attention?
  • How does your eye flow across the design?
  • What style of lettering will be used and why?
  • How have you laid out your pictures?
  • How have you presented the written information on the design?
  • How does your use of white space help with the layout?
  • What effect does all of this have? Does it work or not? Why?



Make sure you put this document in your Visual Design folder in your Google docs.

Example of thumbnail sheet

Poster Thumbnail Sketches





Task 4: Developing your ideas

You need to look at your thumbnail concepts and decide what worked and what did not work so you know what you want to carry on with.


Ask yourself these questions?


  • What do you want your audience to look at first on your poster ?
  • How will you make the layout look interesting and eye catching ?
  • How will you present the information ?
  • How will you make the written information clear?
  • How many pictures are you going to use ?
  • How much written information will you include ?
  • What font will you use for the main title ?
  • What colours  will you use ? 
  • What effect will theses colours give ?
  • Which pictures give the most information about your designer ?
  • How will your use of white space improve the layout on the page of all the elements that you are going to use?


You will do your design developments on adobe Illustrator or online on Pixlr.

You can do whole A4 page developments or smaller ones presented together on one page. There are both methods in the examples here.



Here is an example of some design developments done on Adobe Illustrator.




Here is an example of some design developments produced on Pixlr
( This is an online editing programme.)




Analysis of your Design Developments



Here are some examples of development work done by Tamaki College students in previous years.




Task 5: Final Presentation Poster

You will use Adobe Illustrator or Pixlr to produce your final poster design using your best design development as your starting point.


The final presentation poster should use appropriate visual communication techniques to show the information about your chosen architect. 

You also need to include :-

Accuracy in laying out the elements on the poster.
Creating a visual impact when you look at the poster.
Precise use of the techniques used to produce the poster.
Knowing what you are doing and why you are doing it.

AIMING FOR EXCELLENCE!!!





Task 6 : Final Evaluation


You need to evaluate your final poster against how well it fulfils it's purpose and against how well you have used visual communication techniques

Make a copy of this document and fill it in with FULL answers. Link here





Student Assessment Sheet