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"Cool Mass" means a Cool Braintree

Cool Mass Campaign  "25-25-2012"

Cool Mass's goal is to empower 25% of Bay State households
 to reduce their carbon footprints  25% by the close of 2012. 
 

The Low Carbon Diet Action Items Update page will be available shortly.


Sustainable Braintree, working with the Mass Climate Action Network (MCAN) is embarking on a new campaign.  Cool Mass will empower and inspire a remarkable 25% of households to reduce their carbon footprints 25% by the close of 2012.  The first group of Cool Mass communities, including Braintree, have begun the training necessary to build the local networks necessary to reach our considerable goal.  
 
We are intentionally setting an extremely challenging goal in reaching for 25% of our community's households.  You know how difficult it is to get a quarter of the population to take any action.  But we also all know how critical it is for us to mobilize a huge reduction in carbon.  By doing this we can not only show that this CAN be done, but we will also stand before the nation as a model for HOW to do it. 
 
JOIN US to learn more about this community-wide effort to reduce our energy usage and save money! 
  
Join Sustainable Braintree and EXCEED this lofty goal.   Contact us at coolmass@sustainablebraintree.org to see how you can do your part. 
 
 

The Low Carbon Diet: A Program to Lose 5000 Pounds of Carbon

The typical American household generates 55,000 pounds of carbon dioxide annually.  By contrast, the typical German household contributes 27,000 and the average Swedish contribution is only 15,000 pounds.”

Introduction, Low Carbon Diet

COOL MASS - A Regional Campaign

The most ambitious Cool Community campaign effort is taking place in Massachusetts under the auspices of the state’s largest climate change organization, Massachusetts Climate Action Network (MCAN).”

                                —David Gershon, Author, Low Carbon Diet

Three Ways to Reduce Your Carbon Emissions with Cool Mass/Cool Braintree

Participate as an Eco Team:
 
  • Invite 6 to 8 friends or acquaintances to join your Cool Mass Eco-Team. 
  • Register your Eco-Team at www.SustainableBraintree.org/coolmass
  • Purchase or borrow copies of the Low Carbon Diet, by David Gershon.  (Deeply discounted copies are available for $5.00  from Sustainable Braintree, Inc.)
  • Your Eco-Team will meet four times to complete the program. 
  • As you work through each chapter, each member of your Eco-Team chooses the actions that work best for them.  Each action is assigned a carbon-saving value. 
  • Celebrate your success when you’ve finished the program.  Calculate your carbon savings and report them back to Sustainable Braintree.  You will probably discover that you’ve saved money too! 
Participate as an individual household:
  • Purchase or borrow copies of the Low Carbon Diet, by David Gershon. (Deeply discounted copies are available for $5.00 from Sustainable Braintree, Inc.)
  • As you work through each chapter, each member of your Eco-Team chooses the actions that work best for them. Each action is assigned a carbon-saving value. 
  • Calculate your carbon savings and report them back to Sustainable Braintree using our handy mail-in reporting form.
 
Participate in our Biggest Carbon Loser program:
  • see the information on our website for our latest offering 
 
COOL BRAINTREE                 SUSTAINABLE BRAINTREE 
  POWER POINT                                     SUMMER 2009
                                                                    POWER POINT
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Cool Mass Campaign

"25-25-2012"

Cool Mass's goal is to empower 
25% 
of Bay State households
 to reduce their
carbon footprints 
25% 
by 2012.