Sam Liberto
Managing Partner


Sam has devoted two decades to developing and implementing business growth strategy. From start-ups to Fortune 50 corporations, he has engineered over a dozen new business ventures. Behind each success was the same methodology used by Strategic Innovations today, which applies a systematic, data-driven approach to entrepreneurship.

Before Strategic Innovations, Sam launched Pittsburgh-based ThoughtDrivers, which provided numerous award-winning software and services to the commercial trucking market. The company also played an important role in diversifying the portfolio of its parent, Pitt Ohio Express, where Sam was charged with this imperative as Vice President of New Business Development.

Sam has also held a number of lead positions in finance, marketing and business management at The Dow Chemical Company. Consistently, his work was customer-centric and market-driven. Sam’s key responsibilities included market research, portfolio management, product validation, strategy development and global business leadership. Throughout his career, Sam has served the chemicals, automotive, transportation, paper, steel, consumer products, energy and other specialty markets. He holds a bachelor’s degree in environmental engineering from Syracuse University and an MBA from Carnegie Mellon University’s Tepper School of Business.

Erik Ross
Managing Partner



Erik is responsible for the planning and execution of all of Strategic Innovations’ technology strategies. Balancing his creative and architectural sides serves him well in all of our cross-functional projects and web related projects. Erik also brings a wealth of experience in application development and management, ERP implementation, change management, project management, systems integration, infrastructure management end-user computing, as well as strategic business and technology consulting. He is, in his words, "a lifelong learner of technology and the application of technology strategy to business models". He's worked with startups from the garage to the global stage, and his expertise lies in both translating and adapting technology to augment, improve, and on occasion, invent new ways of doing business. 

Prior to joining Strategic Innovations, Erik held a host of high impact, strategic technology roles. As Web Program Manager at North America’s third largest commercial retail energy supplier, Direct Energy Business, he executed an aggressive B2B e-commerce strategy en route to driving up regional pricing velocity turnaround by 2,400% and reducing the annual support budget by $1 million. Erik has also held positions at Ciber, Inc., DVD Empire.com and Pro-Am Safety. In each, he lead the development and application of technology to operations, logistics, payment processing, inventory, purchasing, sales and/or vendor management. Erik holds a degree from Ohio University and PMP Certification from the Project Management Institute.