Professor of Marketing|
NYU Stern School of Business
40 West Fourth Street, 817 Tisch Hall
New York, NY 10012
Email: kcorfman [@] stern.nyu.edu
- Ph.D. - Marketing, Columbia University
- MBA - Marketing, Columbia University
- AB - Romance Languages, Princeton University
- Group Decision-Making, Bargaining & Judgment
- Affect & Consumer Behavior
- Social Influence
- Strategic Planning
- Brand Planning
- Lee-Wingate, Sooyeon Nikki and Kim P. Corfman (2011),”The Effect of Emotional Disclosure on Consumer Fairness Perceptions,” Psychology & Marketing, 28 (September), 897-908.
- Lee-Wingate, Sooyeon Nikki and Kim P. Corfman (2009), “A Little Something for Me and Maybe for You Too: Promotions that Relieve Guilt,” Marketing Letters, 21 (October), 385-395.
- Raghunathan, Rajagopal and Kim P. Corfman (2006), “Is Happiness Shared Doubled and Sadness Shared Halved?: Social Influence on Enjoyment of Hedonic Experiences,” Journal of Marketing Research, 43 (August), 386-394.
- Raghunathan, Rajagopal, Michel Pham, and Kim P. Corfman (2006), “Informational Properties of Anxiety and Sadness, and Displaced Coping,” Journal of Consumer Research, 32 (March), 596-601.
- Raghunathan, Rajagopal and Kim P. Corfman (2004), “Sadness as Pleasure-seeking Prime, Anxiety as Attentiveness Prime: The Different Affect Different Effect (DADE) Model,” Motivation & Emotion, 28 (March), 23-41.
- Raghubir, Priya and Kim P. Corfman (1999), "When Do Price Promotions Affect Brand Evaluations?," Journal of Marketing Research, 36 (May), 211-222.