Daria Dzyabura
Assistant Professor of Marketing

NYU Stern School of Business
40 West 4th Street
Tisch Hall, Room 805
New York, NY 10012
email: ddzyabur@stern.nyu.edu
phone: 212-992-6843



  • Dzyabura, Daria and Alex Tuzhilin, (2013), "Not by Search Alone: How Recommendations Complement Search Results", Seventh ACM Conference on Recommender Systerms, October 2013 [pdf]
  • Dzyabura, Daria and John R. Hauser (2011), "Active Machine Learning for Consideration Heuristics," Marketing Science, 30 (5), pp. 801-819. [pdf
  • Ding, Min, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su and Steven Gaskin (2011), "Unstructured Direct Elicitation of Decision Rules," Journal of Marketing Research, 48, February, 116-127. [pdf]
  • John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt and Daria Dzyabura (2010), "Disjunctions of Conjunctions, Cognitive Simplicity and Consideration Sets," Journal of Marketing Research, 47, June, 485-496. [pdf]
Working Papers
  • Dzyabura, Daria (2014), "The Role of Preference Discovery in Product Search" [pdf]
  • Dzyabura, Daria, Srikanth Jagabathula and Eitan Muller (2015), "Using Online Preference Measurement to Infer Offline Purchase Behavior" [pdf
  • Dzyabura, Daria and Srikanth Jagabathula (2014), "Offline Assortment Optimization in the Presence of an Online Channel" [pdf]
  • Santana, Shelle, Vicki G. Morwitz and Daria Dzyabura (2014), "Predicting the Attitudes, Interests, and Opinions of the Average American Consumer: Has Anything Changed in the Last Quarter Century?" [pdf]
Research Interests
  • Consumer product search
  • Models of consumer decision making
  • Machine learning
  • Probability models
Ph.D., Management Science, MIT
S.B., Mathematics, MIT