Introduction. Shipping IS greatness.
Part One. The Shipping Greatness Process.
1. How to build a great mission and strategy
2. How to define a great product.
3. How to build a great user experience.
4. How to achieve project management greatness on a budget.
5. How to do a great job testing.
6. How to measure greatness.
7. How to have a great launch
Part Two. The Shipping Greatness Skills.
8. How to build a shipping-ready team. 9. How to be build great, shippable technology.
10. How to be a great, shipping communicator.
11. How to make great decisions.
12. How to stay a great person while shipping
13. That was great. Let’s do it again.
Appendix A - Essential Artifacts your team needs.
Appendix B. References and further reading