Business Research

CHoosing A Topic

Activate your New York Times Academic Pass if you haven't already.

Visit the front page of the newspaper. Which sections looks most inviting to you?  


Click on the section, and read at least headlines. How might those headlines inspire business topics for investigation?  Let's try one together:


Ms. Snow chose the lifestyle section on 9/9/24 as an example. Which industry is each headline related to?

Consider Podcasts in your topic exploration:

Set yourself up for success by doing 3 things today: 

Explore, Set an alert, Review IB expectations

STEP 1: EXPLORE

To open a series of vetted links, each in its own tab, clink the link or scan this code:

STEP 2: Stet up a Google Trend Alert

Fogle, Katelyn. "8 Ways to Get the Most Out of Google Alerts For Business." Weidert Group Is a B2B Inbound Marketing Agency for Industrial Manufacturers. N.p., n.d. Web. 01 Oct. 2019.