The Pretotyping Manifesto

Interested in pretotyping seminars, workshops
or coaching from the "father" of pretotyping?

The "Pretotype It" book is out, download the free PDF. If you like the manifesto, you'll love the book.

The Pretotyping Manifesto*

innovators beat ideas


pretotypes beat productypes


building beats talking

simplicity beats features

now beats later

commitment beats committees

data beats opinions

don’t finish what you’ve started

failure is an option

scarcity bring clarity

the more the messier

reinvent the wheel

play with fire

* The pretotyping manifesto is a living artifact, it will change and evolve as we put its principles into practice.  The manifesto was inspired by a combination of the Agile Manifesto and the Unleash the Innovators Manifesto that Alberto Savoia developed at Google in 2009.

Some of the precepts in the manifesto are obvious, other may require more explanation.  As time allows, we plan to add  links to article(s) to explain each item.

Subpages (1): Innovators beat ideas