New Features and Metrics

Highlight of new features:

Overall look and functionality
- It's cleaner, simpler and easier to use.
- Information about a video is now grouped together in one place and there's a consistent way to get more detail when you need it. This way, unless something's truly useful to you, it doesn't clutter up your page.
- We've cleaned up the actions bar; you'll see a streamlined presentation for sharing, flagging, and embedding controls.

- The right-hand side of the page is devoted to the next video to watch. We're smarter about suggesting the next videos to watch based on how you found the video you're watching in the first place.  
- The channel name and subscribe button are now both on top of the video. We found that you prefer having a quick peek at more videos uploaders have created before deciding whether to subscribe to their channels.

- There's a new playlist interface, with the next video in the list appearing consistently in the top right. You can easily expand that list or skip ahead using a new next button in the player controls. 
- Saving to playlists is easier, and we've made Favorites the default option.

- We've replaced the five-star ratings system with a simpler "likes / dislikes" model and introduced a new "Videos I Liked" list.

- Comments have a new highlights view which summarizes the best discussions and celebrates when creators communicate with their audiences.

10% Redesign Metrics/Stats
  • Overall playbacks are up 6%
  • Engagement (comments, ratings, etc.) is up 7%  
  • The page loads faster

Past Redesign-related blog posts and initiatives