After spending over a year focused on growing the user community and rolling YouTube out globally, in 2008 YouTube turned its focus on creating advertising formats that helped our growing partner community make money from their content on the site. Advertisers also saw an opportunity to connect with one of the largest online audiences in the world. After a year, the DoubleClick acquisition had closed, enabling Google to leverage DoubleClick to build an advertising ecosystem on YouTube and beyond that made sense for users, partners, and advertisers.
YouTube is now running ads against over a billion video views a week around the world -- in fact, more monetized views than any other video site has total views. And based on the different ways users interact with YouTube, we have ad formats that match those experiences:
Today, we’re working to closely giving advertisers even more control over how and where their ads appear, building self-service tools that let them run
scaleablescalable display campaigns that span both YouTube and the Google Content Network, etc. Ninety-four of AdAge's top 100 advertisers have run campaigns on YouTube and the Google Content Network, and the number of advertisers using display ads on YouTube increased 10-fold in the last year.
Here are just a few milestones in YouTube's mission to monetize: