- Include optional information like images and videos to help your listing stand out.
- Add information like opening hours, payment types, and additional details to help users choose among search results.
- Make sure that the location of your business on the map is correct so users can find you.
- Remember, you can always drag the map marker to the exact location of your business.
- Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results.
- Don't forget to have a look at the Search Engine Optimization Starter Guide to learn how to help Google crawl and index your site.
- Of course, be sure that your business name, physical address, and phone number(s) are correct.
- See the Local Business Quality Guidelines to learn more.
- Pick a category from the list of suggestions to help Google to show your business for the right searches (although you can always enter your own category if the Local Business Center doesn't suggest one that fits your business).
- Don't be afraid to choose specific categories instead of broad ones. The important thing is that the categories are accurate and describe your business well. Google's search algorithm makes sure that users looking for "Book Stores" will see businesses in more specific categories like "Used Book Stores," "Comic Book Stores," and "Rare Book Stores" too.
Know your audience and identify your goals: Precision is the key to search advertising. You want to reach the right users at the right time. Take a good look at the products and services you’re selling and the customers who are buying. Once you have a clear sense of your business, stay focused on how to reach your customers. You’ll need to know your ultimate goal so you can measure success. And also, target ads to the specific languages or geographic locations that your business serves – whether it be just your metro region or across the globe.
- Make sure that information about your business on the web is accurate, and try to correct it if it's not. Google improves search results using information about your business from all over the web.
- Encourage customers to review your business or to blog about it. Google uses these to improve search results too.
Create effective campaigns:
Track, test, adapt and thrive: The online advertising environment is a dynamic one. Continuously measure your results and keep a close eye on account statistics, such as site traffic, CTRs, etc. Leverage conversion tracking software (usually available for free through some advertising programs). With that data in hand, keeping in mind that there’s always room for improvement and don’t be afraid to make changes accordingly and try new things.
- Choose powerful keywords: Start brainstorming by expanding your list as broadly as possible, and then narrow your focus. Try to think like your users do. Use 2-4 word combinations instead of general words to reach the most targeted audience possible.
- Write “gotta-click” ads: Write ads that will make users feel compelled to click on them to learn more. Get to the point quickly, convey key product benefits like free shipping or promotions, use strong calls to action such as “buy now” or “sign up today,” and direct users to the landing page that most relates to your ad.