Introducing Google Places
Today the Local Business Center is becoming Google Places. Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages - the way that businesses are being found today - with the tool that enables business owners to manage their presence on Google.
We launched Place Pages last September for more than 50 million places around the world to help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks. Place Pages connect users to information from the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners.
Four million businesses have already claimed their Place Page on Google through the Local Business Center, which enables them to verify and supplement their business information to include hours of operation, photos, videos, coupons, product offerings, and more. It also lets them communicate with customers and get insights that help them make smart business decisions.
Google Places will continue to offer these same tools, but the new name will simplify the connection with Place Pages. This reflects our ongoing commitment to providing business owners with powerful yet easy-to-use tools.
Today we're introducing several new features:
Over the past few months we've also added the ability for business owners to post real-time updates to their Place Page. You might want to promote a sale, a special event happening today or anything else that you want customers to know right now, and this feature lets you communicate that directly to your customers. You can also provide extra incentive by adding coupons, including ones specially formatted for mobile phones.
To keep track of how your business listing is performing on Google, we offer a personalized dashboard within Google Places that includes data about how many times people have found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business. With the dashboard, you can see how your use of any of these new features affects interest in your business and make more informed decisions about how to be found on Google and interact with your customers.
One out of five searches on Google are related to location, and we want to make sure that businesses are able to be found and put their best foot forward. We’re excited to announce Google Places today, as it’s just the beginning of what’s to come from our efforts to make Google more local. If you want to learn more about Google Places, we’d like to invite you to an upcoming overview webinar, or you can visit our newly updated Help Center (note: live at 9pm PT). We’ll also be posting on the Lat Long blog throughout the week to give a deeper dive into many of our newest features. To get started now, go to google.com/places.