In November 2012 we began the process of creating a new Internet Strategy, that would take us from discover to launch of a new website, built on an open source Content Management System. As part of that process, we started a partnership with OakTree Digital, a subsidiary of Grady Britton. This local online marketing agency is leading the efforts in collaboration with the Office of Marketing & Communications to evaluate our brand position in the marketplace and our current website(s).
The development of a new website is scoped aggressively as a 12 to 18 month project with multiple phases.
During Phase 1 of the project (November 2012 to February 2013) a brand audit, an industry evaluation and website review was conducted as well as an analysis of Content Management Systems. Information was gathered from internal and external stakeholders through 10 stakeholder sessions with more than 140 members of the Pacific University family, which included students, alumni, parents, faculty and staff. At the completion of the stakeholder sessions two online surveys were conducted to continue the process of gathering information and included prospective students ... our primary external audience.
The deliverable for Phase 1 was a Strategic Brief, and an Executive Summary of the Brief, which is available to view. As part of this process the Executive Summary was presented and discussed by the President's Cabinet.
Drupal was selected as our CMS as part of Phase One. Learn more about Drupal.
We are currently in Phase 2 of Internet Strategy planning. This includes the development of personas, taxonomy, wireframes and creative. Personas have been completed, which create profiles of our primary and secondary audience groups. One hundred members of the Pacific University community were asked to provide feedback on the persona drafts prior to finalizing. Check our our new Personas or learn more about what a Personas is.
We are currently working on top tier navigation (taxonomy). We invite you to review and share your feedback. Check out Top Tier Navigation.