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News‎ > ‎

20120719 Allen Jiang and a marketplace for Protei

posted Jul 19, 2012, 9:26 PM by Cesar Harada
Allen Jiang
Gabriella Levine
Cesar Harada

talking about a Marketplace for Protei



Calendar

Modular R&DMart

Marketing

Clients profile

Retailing model

Workflow






Sell
1. Protei
2. Protei accessories
3. Boards
RC kits
Arduino kits




Distribution to research institutions
Web inventory of a large variety of product
Web Inventory

Ebay style

Point of retails
http://www.inmojo.com/
http://www.seeedstudio.com/depot/
http://www.sparkfun.com/
-- Future
http://www.radioshack.com/home/index.jsp
http://www.walmart.com/



Competition

http://liquidr.com/
Wave glider / Protei 6m
cost : 200k / 10k max
payload : 100kg / 2000kg
speed : peak speed 2.5km  / cruising speed 3.5km
IP : proprietary / Open Source, community generated



Retail
LiquidR Wave glider: Institutions, governments, oil companies.
Protei 1m RC Arduino / android : education, activist, hobbyist (senior), kids->
Protei 6m 10k (fully equiped) : Institutions, governments, oil companies /




Calendar & Volumes (hypothetical)

Dec 2012 : Protei 1m RC, Android
Protei 1m RC / Arduino / Android : 100 units for
- 10 kickstarter backers
- 10 ourselves for dev and demo
- 80 machines to sell
150 USD / Piece manufacturing cost : manufacturing cost : 15K to make
500 USD / Piece retail price : 40K
profit : 25K
Gabriella, Cesar, Allen : 5K
May 2013 :
Protei 1m RC / Arduino / Android V2: 500 units for  

100 USD / Piece manufacturing cost : manufacturing cost : 50K to make

600 USD / Piece retail price : 600K
profit : 550K
Gabriella, Cesar, Allen, +1, +1  : 110K



Dec 2013 :
May 2014 :
Selling data
Selling consulting

Dec 2014




Modular R&DMart

Creating a marketplace system
  • Ocean research : Protei as a pilot for a marketplace
  • Biotech
  • Energy
  • Space


IE : Amazon Selling books -> Sell everything


Marketing


1. Market validation. Needs, uses,
2.

  • market for research
  • Names / Domains
  • R&DMart
  • Researchmarket



Clients profile


  • Research institution
  • Researcher
  • Commercial
  • Hobby



Retailing model

*****Ebay
*** http://shop.breadpig.com/collections/publiclaboratory/products/balloon-mapping-kit
http://answers.yahoo.com/question/index?qid=20100903134709AAPWKQZ





Workflow


  1. register
  2. list your product
  3. Sell (that’s where the business makes money - )


Conclusion

trying to wrap this discussion :

Allen
“creating the marketplace and using Protei as a pilot of the marketplace springboard.”


Gabriella
“We have fans but no users”
“Start the small Protei 1m”
“being sustainable as a marketplace”

Cesar
“Selling as profit C corp or non profit ?”




Next steps


Gabriella + cesar : prototype -> Product
Allen : Market validation
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